4 P's of Marketing

By Khaled Sharif


Product must include

  • Variety
  • Quality
  • Design
  • Package
  • Brand


promotion includes anything that involves talking about the product or adverstisingg the product

  • advertising
  • personal selling
  • sales promotion
  • public relations
  • sponsorship
  • sales calls
  • brochures
  • emails


price is decided on the quality of the product and the demographics you are selling to. A demographic for children will most likely have a lower price than a demographic of adults because of the level of income.