Commerical Project-Gatorade
Nico Rennie
Intro
Advertising Strategies
Observations:Action/Sequence
Kevin Waking Up 3 sec
Kevin Running 4 sec
Kevin eating Gatorade energy thing 3 sec
Kevin lifting weights 2 secs
Kevin exercise 2 sec
Kevin Jumping rope 3 sec
Kevin drinking Gatorade 2 sec
Kevin exercising again 2 sec
Kevin doing push ups 2 secs
Kevin drinking Gatorade 2 sec
Kevin lifting 3 secs
Kevin practicing 2 secs
Kevin watching court 6 sec
Kevin playing basketball 13 sec
Win from within 3 secs
Gatorade logo 2 secs
Semes/Formes
People wearing basketball jerseys
Athletic attire
Basketball players
Outside on trail
Training at gym
Actors/Discourse
Dwayne Wade
Kevin Drinking Gatorade
Kevin Eating Gatorade energy snack
And Working out
Proximity/Movement
Playing basketball
Drinking/Eating Gatorade
Switching scenes fast
Culture/Context
Playing basketball at basketball court
Doing athletic activities
Production
Camera angle is straight on and moves around to side sometimes so it changes angles
Shows different Gatorade products
Music starts low and gets higher as the ad goes on then stops when the basketball game comes on