Private Label Update: 10/28/2013
Private Label News
For the past four weeks, Private Label sales have been tracking to 5.8% of total ModCloth, compared to our SMART goal of ending the year at 6.0%.
Private Label Styles
The Main Lodge Lovely Dress, Sorbet Okay! Dress, All Hands on Spec Script Dress, and On a Barrel Roll Skirt in Fanfare all received their first reviews this past week - check it out!
Private Label Dresses Top Sellers
Windy City Dress
- Last week sales: $4,614,29
- Last week sell-through: 6.7%
- Last week unit sales: 71 units
- On hand units: 997
- Return %: 32.5%
Groovy Mood Dress
- Last week sales: $3,964.39
- Last week sell-through: 15.1% - great!
- Last week unit sales: 61 units
- On hand units: 342
- Return %: 2.3% (launched 10/16)
Author Outings Dress in Green
- Last week sales: $3,839.52
- Last week sell-through: 14.2%
- Last week unit sales: 48 units
- On hand units: 290
- Return %: 13.3% (10/2 launch)
Cute to the Cordial Dress
- Last week sales: $3,839.52
- Last week sell-through: 18.1% - great!
- Last week unit sales: 48 units
- On hand units: 217
- Return %: 5.8% (10/8 launch)
Universal Stunner Dress
- Last week sales: $3,639.72
- Last week sell-through: 8.8%
- Last week unit sales: 28 units
- On hand units: 290
- Return %: 15.6%
Private Label Top TBO Sellers
Pier Before Your Eyes Coat
- Last week sales: $10,659.18 - AWESOME! (Note: due to amazing outerwear sale!)
- Last week sell-through: 28.8% - AWESOME!
- Last week unit sales: 82 units
- On hand units: 203 units
- Return %: 16.2%
Cafe Parfait Top in Noir
- Last week sales: $3,364.98
- Last week sell-through: 27.1% - AWESOME!
- Last week unit sales: 102 units - AWESOME!
- On hand units: 275 units
- Return %: 13.3%
Board Retreat Sweater
- Last week sales: $2,404.63
- Last week sell-through: 34.6% - AWESOME!
- Last week unit sales: 37 units
- On hand units: 70 units
- Return %: 6.0% (10/16 launch)
Working Lunch Pants
- Last week sales: $2,274.65
- Last week sell-through: 20.1% - GREAT!
- Last week unit sales: 35 units
- On hand units: 139 units
- Return %: 0.0% (10/21 launch)
Yacht to Attend Top
- Last week sales: $1,814.45
- Last week sell-through: 8.9%
- Last week unit sales: 55 units
- On hand units: 564 units
- Return %: 21.6%