Private Label Update: 10/28/2013

Private Label News

For the past four weeks, Private Label sales have been tracking to 5.8% of total ModCloth, compared to our SMART goal of ending the year at 6.0%.

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Private Label Styles

The Main Lodge Lovely Dress, Sorbet Okay! Dress, All Hands on Spec Script Dress, and On a Barrel Roll Skirt in Fanfare all received their first reviews this past week - check it out!

Private Label Dresses Top Sellers

Windy City Dress

  • Last week sales: $4,614,29
  • Last week sell-through: 6.7%
  • Last week unit sales: 71 units
  • On hand units: 997
  • Return %: 32.5%


Groovy Mood Dress

  • Last week sales: $3,964.39
  • Last week sell-through: 15.1% - great!
  • Last week unit sales: 61 units
  • On hand units: 342
  • Return %: 2.3% (launched 10/16)


Author Outings Dress in Green

  • Last week sales: $3,839.52
  • Last week sell-through: 14.2%
  • Last week unit sales: 48 units
  • On hand units: 290
  • Return %: 13.3% (10/2 launch)


Cute to the Cordial Dress

  • Last week sales: $3,839.52
  • Last week sell-through: 18.1% - great!
  • Last week unit sales: 48 units
  • On hand units: 217
  • Return %: 5.8% (10/8 launch)

Universal Stunner Dress

  • Last week sales: $3,639.72
  • Last week sell-through: 8.8%
  • Last week unit sales: 28 units
  • On hand units: 290
  • Return %: 15.6%

Private Label Top TBO Sellers

Pier Before Your Eyes Coat

  • Last week sales: $10,659.18 - AWESOME! (Note: due to amazing outerwear sale!)
  • Last week sell-through: 28.8% - AWESOME!
  • Last week unit sales: 82 units
  • On hand units: 203 units
  • Return %: 16.2%


Cafe Parfait Top in Noir

  • Last week sales: $3,364.98
  • Last week sell-through: 27.1% - AWESOME!
  • Last week unit sales: 102 units - AWESOME!
  • On hand units: 275 units
  • Return %: 13.3%


Board Retreat Sweater

  • Last week sales: $2,404.63
  • Last week sell-through: 34.6% - AWESOME!
  • Last week unit sales: 37 units
  • On hand units: 70 units
  • Return %: 6.0% (10/16 launch)


Working Lunch Pants

  • Last week sales: $2,274.65
  • Last week sell-through: 20.1% - GREAT!
  • Last week unit sales: 35 units
  • On hand units: 139 units
  • Return %: 0.0% (10/21 launch)


Yacht to Attend Top

  • Last week sales: $1,814.45
  • Last week sell-through: 8.9%
  • Last week unit sales: 55 units
  • On hand units: 564 units
  • Return %: 21.6%