The British Invasion was a movement during the 60's where music acts, as well as British culture as a whole, became popular in the U.S. This event was significant because it highlighted the already growing trend of rebellion and counterculture that was present in America. Many young rock & roll groups rose to fame during this time period including bands like The Beatles, The Rolling Stones, and The Who. These bands all encouraged the "do it yourself" attitude that was fashionable during the 50's. This particular event not only shaped Americas music scene to this day, but also opened the door to international success for other foreign bands.
Although the counterculture movement already existed during the 50's, it was popularized during the British Invasion era. With their edgy aesthetics and controversial lyrics, many of the bands introduced Americas youth to a new way of thinking. More and more people, mostly teens and those in their early twenties, started to stray away from mainstream society to invent their own group with others who shared similar views.
With the new ideas of counterculture, came a strive for change against traditional rules and values. Those supportive of this rebellion recognized global issues like segregation and the Vietnam War. Their views, however, were opposite of those of their parents or anyone in the older generations. They showed support for civil rights, gay marriage, integration, and rejection of the Vietnam War. The efforts for a more equal society created changes that are still important today.
Since the music during this time was so popular, there was a high demand for merchandise that showed ones support for a band. The sale of things like t-shirts, posters, or concert tickets improved the economy of both the United States and Britian.