komen for the cure
cigarettes "help breast cancer"
The cartoon is trying to say that cigarettes will help cancer, they are saying that Susan Komen smokes and she had breast cancer but they are just making fun of her because they say that cigarettes cause cancer and she is smoking.
they are using exaggeration in saying "a pack a day keeps the cancer away" we all know that isn't true and cigarettes are really bad for us and may cause cancer.
They use reversal by saying that cigarettes will help the cancer will go away but really it will make it worse.