Moonshot
By: Nick Mulholland & Brock Cary
Product
- Moonshot baseballs are designed to go farther than a regular baseball
- The special core of the Moonshot baseball is designed to increase velocity off the bat
- Another feature is the glow in the dark laces
- People would buy this product to have more pleasure in hitting a baseball
Market Research
- Targeted audience-Kids, coaches, teenagers (We thought this would be our targetted audienece because they would use the baseball the most; such as kids would buy it because we know they would like to hit a baseball farther and possibly a home run)
- Competitors-Nite Brite and OGLO Sports because they sell glow in the dark sports items
- Minimum required age of usage would be nine years old because they have a better knowledge of the usage of the ball
Marketing
- We plan on selling our product on the internet or local sports stores
- Price-$13.99 (depending on the products failure or success, the price could vary either up or down)
Miscellaneous
- Moonshot not only can travel farther, but it is also harder to field because of it's velocity
- Moonshot provides a good way to have fun