Hooking Your Audience
Creating PSAs, Videos and Live Feeds to Reach your Audiences
Why Videos?
- Uses multiple senses to get your message across - sight and sound
- Can visually demonstrate a concept
- Puts viewers into situations that sometime may be too dangerous
- Make an emotional connection
- Generates excitement
- Can be re-watched at different times or to review a concept
- Reach more people than ever before
PSAs - Tips
- Choose your topic
- Know your audience
- Choose correct messaging (ex: Fire Related: NFPA Messaging Guide)
- Write a script - keep it to a few simple statements (KISS)
- Choose your location to video
- Video and edit your PSA
Tips and Example:
https://www.samhsa.gov/sites/default/files/tips-for-creating-own-psa.pdf
How are People Making Videos?
Phones/Tablets
- portable
- many have HD cameras
- always around
- can be used to catch events when no other cameras are available
- easy to use
Video Cameras/Go Pros
- portable
- can go anywhere
- some waterproof
Drones
- overhead view
- can see the "big" picture
- see from a different angle
- sometimes can see dangers that we can't from the ground
Basic Recording Tips
Recording on a Phone or Tablet
- Make sure you have enough space to record!
- Turn your phone horizontally to film
- Use a tripod or stabilization device (or make one)
- If sound is an issue use a microphone
- Watch your lighting/exposure
Tips for iPhone: https://www.youtube.com/watch?v=g8a4F6mVX64
Tips for Andoird: https://www.youtube.com/watch?v=qoxihY5Buc8
Recording using a Video Camera
- Use a Tripod or stand to lessen shaky videos
- Go light on the zoom
- Shoot from several different angles
- Have plenty of SD Cards, Tapes or Discs on hand
- Have spare batteries or power available
- Unless you plan to edit - only shoot the important moments
Live Feed Videos
Video Editing....The BASICS!
iMovie
- iOS
Power Director Video
- Android
Animoto
- Web-based, iOS and Android
Kizoa
- Free and Pay-Once Options
- Video Editor, Collage Maker, Photo Editor
- https://www.kizoa.com/
Stupeflix
- Free and Paid
- up to 20 min videos
- https://studio.stupeflix.com
Loopster
- Free and Paid
- http://www.loopster.com/
Online Editing Options:
Green Screen Videos
Brian David Films - Green Screen Examples
Green Screen by Do Ink - iOS
Musemage - iOS
Kinemaster - iOS and Android
Brene Duggins
Fire Prevention Coordinator
Holly Grove Fire Department
Email: busybeebre@gmail.com
Phone: 919-621-4651
Twitter: @busybeebre