Samsung's Marketing Department

1938-Current

Research

Samsung's R&D Team of researchers and engineers include over 50,000 employees across 42 global facilities looking in to consumer trend, and technology advancement.

Product Development

Packaging

Pricing

Samsung Pricing for all it's products are high, but lower compared to apple (729$ no contract s6 32 GB vs 914$ no contract 6s 16 GB)

Branding

Slogan - Next Is Now (catch but not memorable.)

Logo - Very memorable and easy to see and pick out.

Package designs - Slick designs on phone and other electronic designs. appliances like stove and dishwasher are put in cardboard box and zip tied down.

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Sales

Samsung has sale Representative in stores, Online order placements, Samsung store, and third party contract selling (ex: rogers, bell.)

Distribution

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Inventory Management

Inventory at stores are limited, but has warehouses to ship to certain areas restocking shelves.

Storage

Owns a large temperature controlled warehouse, and inventory is current and up to date.

Promotion

Lots of advertisements, sales on old inventory items, and sponsors (soccer team, Olympics.)
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