Samsung's Marketing Department
1938-Current
Research
Samsung's R&D Team of researchers and engineers include over 50,000 employees across 42 global facilities looking in to consumer trend, and technology advancement.
Product Development
Samsung's Textiles
Samsung's Insurance
Samsung's securities and retail
Samsung's Shipbuilding
Samsung's Electronics
Samsung's Phones
Packaging
Phone
Slick box.
Appliance
Cheap cardboard with zip ties
Cost efficient
Shipping
Owns their own ship and containers.
Pricing
Samsung Pricing for all it's products are high, but lower compared to apple (729$ no contract s6 32 GB vs 914$ no contract 6s 16 GB)
Branding
Slogan - Next Is Now (catch but not memorable.)
Logo - Very memorable and easy to see and pick out.
Package designs - Slick designs on phone and other electronic designs. appliances like stove and dishwasher are put in cardboard box and zip tied down.
Sales
Samsung has sale Representative in stores, Online order placements, Samsung store, and third party contract selling (ex: rogers, bell.)
Distribution
Inventory Management
Inventory at stores are limited, but has warehouses to ship to certain areas restocking shelves.
Storage
Owns a large temperature controlled warehouse, and inventory is current and up to date.
Promotion
Lots of advertisements, sales on old inventory items, and sponsors (soccer team, Olympics.)