Finding Appeals
in Contemporary Speeches
Rhetoric
(n) - the art of speaking or writing effectively (Webster's Definition).
–According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Ethos, Logos, and Pathos.
Why?
In order to be a more effective writer, you must understand these three terms. You will better understand their meanings which will make your writing more persuasive.
Ethos
We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect.
Logos
–Persuading by the use of reasoning.
– An effective and persuasive reason that supports your ideas.