Aldo Alerts

Footwear, Retail & Digital News Curated by iProspect

Welcome to our First Quarterly Newsletter!

For those of you I have not met, my name is Natalie Ney and I'm the Associate Director of Strategy here at iProspect. I work closely with your iProspect team to deliver innovative strategies, thought leadership, and consumer insights for your business.

In an effort to continually deliver excellent service to each of you, we are excited to announce we have created an ongoing resource for the latest news, insights, and research specifically relevant to Aldo. We also know that your time is of the essence and staying up to date is crucial to continual development and optimization of your brand. Therefore, we hope this newsletter, which will be delivered quarterly to your inbox, will be an excellent way for you to stay informed in a timely manner.

In preparation for the upcoming shopping season, our first newsletter below will be focused on holiday. We will also cover content around mobile, video and retail related news. If there is ever a topic you are interested in learning more about, please reach out. We want this to be as useful as possible to you, so please share any and all feedback you may have.



---------Holiday 2015---------

U.S. Holiday Ecommerce Preview 2015

eMarketer released several key trends expected to influence growth this holiday season. They predict ecommerce sales will rise by 13.9% and overall retail sales by 5.7%.

Key Highlights:
  1. Mobile commerce will grow by 32%, quicker than ecommerce overall, due to more sophisticated shoppers using their mobile devices and retailers stepping up their mobile functionality.
  2. Better and more flexible fulfillment and exchange options will remove barriers from consumer concerns with online shopping.
  3. While consumers are shopping earlier each year, Thanksgiving will mark the start of the core holiday season shopping. In addition, the 2014 season saw a big rise in ecommerce the final week before Christmas and post-Christmas, which is expected to grow again this year.
  4. Due to several social platforms releasing a "buy" button recently, holiday 2015 will be the first real test of the new and improved social commerce functionalities. Regardless, most experts believe the tools are too early in their life cycle to make a major impact. Instead, social media will be most influential within product and brand discovery. This “buy” button is something that we have on our radar to potentially test with ALDO once we see more evidence of positive impact on sales driven from “buy” button implementation.

Link to the full eMarketer report here

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UK Holiday Ecommerce Preview 2015

It's no surprise holiday sales will rapidly increase this year given that the UK leads the world in overall share of digital buyers. With 88.6% of the country making a purchase online in 2015 (compared to 76% in the US) the UK's retail ecommerce sales are expected to grow 15.5% year-over-year.

Key Highlights:
  1. Last year, many US-inspired shopping days like Black Friday & Cyber Monday took off. In fact, Black Friday retail sales jumped 92% year-over-year. We need to prepare for additional website traffic during these high volume times in order to avoid site crashes. Also, we need to keep an eye on inventory and ensure we are not driving traffic to sold out items.
  2. Mobile will be even more accentuated during the holiday than it is currently. In 2014, mobile commerce sales on Black Friday & Cyber Monday increased 36% and 29%, respectively. Mobile targeting for ALDO will be key during this time as mobile continues to improve on its ability to convert.

Link to the full eMarketer report here

Retailer's Guide to Understanding the 2015 Holiday Shopper

Signal recently conducted a survey about holiday shopping which highlights some interesting stats on consumers and their mobile shopping preferences all retailers should know.

Key Highlights:
  1. Stores are not going away. 82% say they plan to shop in brick-and-mortar stores this season.
  2. Consumers are shopping in the same way (across a variety of channels) regardless of if they are buying for others or buying for themselves.
  3. Mobile shopping continues to increase. However, many say they would shop more on their device if they could overcome the following barriers: they felt confident in the security of their purchase, if the screen size was bigger, if they didn't have to type in all their credit card numbers, and if they could experience the product like they do in person.

Additional tips to prepare for the season and a link to the full report by Signal here

Search Engines Top Stop for Holiday Shopping Research

Consumers will be more informed than ever before this holiday season. According to a study by G/O Digital in July, more than 7 in 10 digital buyers always research before going in store. 62% are researching products and 68% are researching promotions.

Link to article on eMarketer here
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Holiday Shopping Forecast in 5 Charts

According to Digiday, here’s what retailers can expect from this holiday season, in five charts.

Key Highlights:

  1. The ecommerce industry is steadily growing, faster than expected (+72% for 2015)
  2. Holiday spending is increasing as well (online +6.8%, in-store +4% YoY for 2014)
  3. Session length, page views and product views per session are decreasing, while bounce rate and shopping card abandonment is increasing (over past 2 years)
  4. Mobile sales and traffic are growing - expected to make up 50% of all traffic to retail sites this December
  5. Desktop is used most (54% of time), followed by mobile (34%) then tablet (13%.) Mobile is used for inspiration and research in order to make purchases later.

Link to the full article here

5 Holiday Shopping Trends to Watch in 2015

  • The most connected holiday shopping season ever
  • Big money through small screens
  • Holiday shopping begins long before Black Friday
  • Brand loyalties are up for grabs
  • Holiday shoppers turn to YouTube videos

Link to Think with Google interactive infographic here


Move Over, Millennials, Here Comes Generation Z

Marketer's may be obsessed with Millennials, but there new obsession will soon be Generation Z. This articles identifies key differences between Generation Z or "the first true digital natives" and Millennials that we know today.

Link to the article on NY Times here
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Millennials love online video & why you should too

Currently ALDO video strategy includes aligning with publisher, Refinery29, to curate custom co-branded videos to help drive awareness and engagement while seamlessly integrating within R29’s content. Trend-seekers look towards influencer videos such as this, and this execution will allow ALDO to be at the top of millennial’s mind when it comes to starting their next purchase journey.For scale, Refinery 29 is also running standard pre-roll and high-impact video interstitial units to increase engagement.

Powerful stats found through a recent study by Animoto:
  • 80% of millennials consider video content when researching a purchase decision

  • 7 out of 10 millennials are likely to watch a company video when shopping online

  • 76% of millennials follow brands on YouTube

  • 60% of millennials prefer to watch a company video over reading a company newsletter

Link to the infographic here, and their larger online video & social study here.


The Global Mobile Report

How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond

A recent report from comScore covers great stats, specifically around millennials, across our key markets.

Link to the full report by comScore here

Mobile Advertising from Behind the Eyes

A report by Sharethrough & Nielsen determined how consumers visually process mobile ads. The study applied eye tracking and neuroscience (the study of subconscious reactions in the brain) to mobile advertising.

Key Highlights:
  • Native ads appear to receive 2x more visual focus than banners
  • Banners are process peripherally
  • Native ads are being read
  • Native ad headlines can be optimized to trigger associations
  • Brand assets impact brand resonance lift

Link to the full study here

The Future of Cross Device Search

US internet users are conducting more and more searches that start and finish on different devices. As advertisers shift more of their search budgets to mobile, this multi-device behavior makes paid search targeting and accurate performance measurement more difficult. But there are some methods and best practices that marketers can adopt to improve their results.

Note: iProspect's own Jeremy Hull was one of the experts interviewed for this study.
Link to the eMarketer article here, and link to the full study here