Ethos, Logos, Pathos
by Ben Lieu, Matt Baloy, and Alex Lam
Ethos is the greek word meaning "Character". People tend to trust people with certain characteristics or titles. Someone claiming a scientific breakthrough will seem more credible if they are a scientist instead of a politician.
ex) Martin Luther King JR. addressed his readers in his letter from Birmingham Prison as "My dear fellow Clergymen", which let the readers understand him as a religious leader.
Meaning "suffering" or "experience", pathos appeals to the reader's emotions. Using sensory-based details and vivid language, pathos touches the heart of the reader.
ex) Animal abuse commercials for SPCA and the commercials for underprivileged children in Africa.
"… When you suddenly find your tongue twisted and your speech stammering as you seek to explain to your six-year-old daughter why she can't go to the public amusement park that has just been advertised on television, and see tears welling up in her eyes when she is told that Funtown is closed to colored children, and see ominous clouds of inferiority begin to form in her little mental sky …"
Logos in Greek is "word". It uses facts and knowledge to interact with the audience.
Ex) Dr. King used logos to explain how to create a nonviolent campaign.
"In any nonviolent campaign there are four basic steps: collection of the facts to determine whether injustices exist; negotiation; self-purification; and direct action."
Ethos = Entry
Logos = Logical
Pathos = Path