Tips, Tricks, and Thoughts on Transformation
Being Well Googled
"If you don't have a footprint, it's kind of like not having a résumé." --George Couros speaking at TIES 2014
As we connect and interact more and more through the internet, we have the opportunity to develop digital footprints that leave a positive imprint on our online world. Furthermore, we have the opportunity to guide our students in creating their own positive digital footprints. Most employers and many admissions offices now include quick internet searches in their application review process. What they find is up to us to create.
Thinking Points on our Digital Footprints
- Life offline is part of our footprint: Most of what we see about people online is actually something that was done offline. Employer websites, news articles, as well as pictures, videos, and stories from a game, party, or outing often become part of our footprint, whether we share them online or somebody else does.
- Our footprint is more than what we post: How content gets shared after we (or our friends) post it online and the responses generated by content becomes part of our footprint. Chances are you've seen David After the Dentist. People sharing this father's video of his son has led to almost 130 million views on YouTube, plus many remixes, re-posts, and spoofs that have millions more views.
- If it's online, it's public: Even when we share content with our friends through social media, password protected photo albums, or email, it will be archived somewhere and can be shared by others. When sharing anything digital, it may be seen by people other than the intended recipients.