WHY MELBOURNE?

General Characteristics

- Melbourne is the largest city in Victoria

- Has major banking, insurance enterprises and major stock exchange

- Contains key manufacturing

- Provides entertainment and has many major event centres

- Contains different zones; CBD, inner mixed zone, suburban zone and rural-urban fringe

- The CBD has a very central location with main roads and transport routes leading to it

- It is very accessible

- In 1954, 70% of people lived within 10 km of General Post Office by 2006 this was down 16.5% because the land value went up and people couldn't afford to live there

- 4 million residents and 9000 square kilometres

- Suburban growth in late 19th century; establishment of metropolitan rail network

Political

- Seat of state parliament

Environmental/Geographic

- The Yarra River provided easy access to fresh water prior to the 1850’s

- Melbourne is located on a port which provides the ability to trade extremely easily

- Melbourne is in close proximity to a large area of grazing land

- There is no harsh topographic areas which allowed for a relatively easy development of buildings and residential areas

- Large availability to land, makes expansion by building out rather than building up

- The close proximity to the beach attracted many people

- Gentle climate, no harsh conditions and distinct seasons are appealing to individuals

- Melbourne’s urban development presently lines the entire eastern shore of Port Phillip Bay, from the mouth of the Yarra River to Point Nepean, 60 miles (97 km) distant, while corresponding development on the west coast of the bay extends for only 10 miles (16 km).

- Mixed land use of housing and workplace

Social

- There is a constant movement of people

- There are plenty of venues to go to visit such as theatres, restaurants, clubs, sporting venues and special events

- Multiculturalism; Chinatown, Little India in Dandenong, Lygon Street, etc.

- 'Great Australian Dream' of home ownership and the quarter acre block has led to our ever expanding urban area and the erosion of greenbelt

- Initial growth in 30's, slump in 40's, gold rush 50's, huge baby boom in 80's, 1891 people borrowed a lot of money and people have to pay money back and recession occurs

- Renovation, increasing single person households, subdivisions in older suburbs

- Save our suburbs groups eg. Campberwell and Mentone