Find new customers

Grow your business and target the right customers

5 free ways to acquire new leads


1. SlideShare
SlideShare offers the ability to upload and share presentations, e-books, PDFs and webinars. It isn't exactly a backwater, but it's a bit of an undervalued spot. With 60 million visitors per month and 130 million page views, it's the world's largest professional content-sharing community and one of the top 200 sites on the web.

2. Product videos
Well-produced product videos are a slam-dunk for increasing sales. Keep product videos brief--less than 30 seconds is optimal--and consider embedding calls to action in a way that's helpful and not irritating. Online catalog aggregator FlipSeek does this effectively; for example, it can make the cute shoes a model is wearing clickable, providing a direct link to the corresponding product page.

3. E-mail signatures
Including a brief, text-based call to action in your e-mail signature may not be the sexiest idea, but considering the volume of e-mail you are likely sending, it's a tactic worth trying. Consider integrating your blog's URL, a new e-book or some other relevant download into your e-mail signature as a way to nurture relationships with prospects.

4. LinkedIn Answers
Browse the questions asked on LinkedIn and use your expertise to solve problems for others, looking for opportunities to link to your relevant product or service. But, as with most things in life, moderation is key: Don't shill your own stuff unless it truly offers a relevant solution.

5. Error pages
Turn the most boring pages of your site (even a 404 error page!) into lead-gen opportunities.


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