2015 Year in Review
Emily Peterson Pd. 2
Best Marketed Companies of 2015
- The company that had the best marketing campaign of the year was Apple because they have continued to prove to consumers that their products are improving and that they are worth buying over and over again.
- The company that had the second best marketing campaign of the year was Dunkin' Donuts. This is because, throughout the year, they picked up on different social trends and centered their campaigns around them in order to make their advertisements more relevant.
- The company that had the third best marketing campaign of the year was Coca-Cola. Coke, instead of coming up with a brand new strategy, decided to go off of what they already had. This includes putting names on bottles, the "drinkable ad," and their polar bear commercials. Although these were not new marketing ideas, they were effective in getting consumers to buy their products.
Best Products of 2015
The best product released in 2015 was the Fitbit Charge HR. This health-oriented smart watch revolutionized the fitness market by combing the smart watch, which was mostly controlled by powerhouse tech companies, with their highly popular Fitbit. This emergence led to an increase in other companies adding health-related features into their products. The second best product that was released in 2015 was the new Amazon Fire Stick. With movie and television show streaming being very popular right now, the Amazon Fire Stick supplies an easy access to this hot commodity.
Worst Products of 2015
The worst product that was released in 2015 was the "OCD" Christmas sweater that was sold at Target. This sweater was supposed to stand for "Obsessive Christmas Disorder" but some people thought that it was making fun of the OCD illness. The second worst product that was released in 2015 was the Logbar Ring. This ring seemed like a good idea on paper but when put to use, it was seen that anything a person could do with the ring, could be done just by using a phone.
Best Movies of 2015
Two of the best movies that were released in 2015 were Star Wars: The Force Awakens, and Pitch Perfect 2. Both were marketed brilliantly. With Star Wars, they endorsed many products which helped to expand their growing market of fans as well as made many advertisements and had the actors appear on talk shows. Pitch Perfect 2 did an excellent job of marketing their movie through having the actors appear on many talk shows and providing early screenings of the movie around the country.
Top Musical Artists of 2015
Two of the top musical artists of 2015 were Taylor Swift and Shawn Mendes. Swift went on a worldwide tour in 2015 which helped to keep her music popular and increase her fame and success. Mendes joined Swift on her tour, appeared on the Jingle Ball tour, performed at the Macy's Thanksgiving Day Parade, among others events. These appearances allowed him to expand his fanbase and help different people hear his music.
Top Ten Most Popular Female Singers of 2015
3. Taylor Swift
4. Lady Gaga
New Year's Resolutions of 2016
Personal Improvement: I want to be more active and have better time management.
Family and Friends: I want to hang out more with my friends and be nicer to my brother.
School and the Outside World: I want to be prepared when applying to college.