Billboard Truck and its origin

Billboard Truck and its origin

Billboard Truck and its origin

The word ‘billboard’ came from ‘billing board’. If you have not seen one already, it is a big advertising structures found along busy highways, expressways and other high traffic spaces.Billboard truck typically display witty slogans and some shape of visual design to grab consideration. To appreciate billboards, it is significant to appreciate their history.

Most people may not understand that billboards were initially used as a look of art towards the end of the eighteenth century when lithography was invented. The very first placard that had an artistic theme was created by Frederick Walker, an Englishman, in 1871 for a play in London.

Billboards were usual out of need - the necessity was the transportation of messages to populace who were uneducated. According to archaeological findings, the oldest known billboard was used in Thebes in Egypt about three thousand years ago. It was used to offer a reward for the imprison of a runaway slave. More recently, the predecessor of today’s modernBillboard truck can be said to be the billposting. This was used in Europe as a source of relaxed information as opposite to advertising. Circus posters shaped the first large-scale use of billboards for advertising. The billboards were secured or printed on trucks that were horse-drawn.

This was whole to boost interest for the shows. At the time, the billboards were not forbidden by laws and they were not standardized. The first standard for billboards was set at 19.5 ft by 8.7 ft which was equal to the twenty-four sheet poster panels used today. Billboards have had a large influence in the nightlife in cities. Before the use of electric billboards in the early 20th century, cities were foreboding places at night. Electric billboards brought cities to life. In fact, one might argue that billboards gave birth to nightlife because people could wait out later at night.

Towards the end of 1920s, ordinary folks were buying cars and they were travelling more frequently and further distances. This led to the use of billboards along highways, expressways, and other roads. In the 1960s, billboards contained celebrity backing. In the 1970s, people were becoming interested in the environment, billboards and outside advertising borrowed from natural world.

Eventually standard Billboard truck sizes evolved out of these humble beginnings. These billboard standards were then agreed to by organizations in the United States between 1872 and 1912 which became the standard adopted by different countries all over the world. Now that you know where billboards came from and how they have evolved over time, are you ready to get involved with billboards and make a profit?