A Copyright-Friendly Toolkit
For makers and other media creators (by Joyce Valenza)
Just as you’d want others to respect your originality, others expect the same of you when it comes to reusing and remixing their intellectual property. As you create and publish media yourself, please be conscious of how you use the work of others.
Here are some guidelines, categories, and tools to consider that will help you as you create, contribute to, and enrich our shared culture!
Please also see Silvia Rosenthal Tolisano's Copyright Flowchart for guidance.
What is the Creative Commons?
As digital content creators you might just want to celebrate the Creative Commons (cc) movement and consider using cc licensing for your own work.
The Creative Commons respects intellectual property while it recognizes the new, more open cultural landscape, and makes it easier for us to legally and ethically share and build on each others' work.
When a work is created, it is automatically protected by Copyright.
Creative Commons licenses allow content creators to maintain copyright over their work, but to modify the traditional all rights reserved (or big C) to a variety of more liberal, copyleft or some rights reserved (or little cc) options.
So, the creator lets the community know whether and/or how he or she wants a work reused and remixed.
See this video for background on the Creative Commons movement:
Mohawk Media. Shortened version of Creative Commons Kiwi. YouTube. 2 Sep. 2012. http://youtu.be/Bccsx_ZuJwo
How to find Creative Commons content
Creative Commons (Legacy) Search
Some favorite image sources
500px (select CC licenses or CC0 in pull-down menu)
Pixabay (public domain photos)
Pexels (images have CC0 licenses)
Photos For Class (student-friendly, CC images collected by StoryBoardThat)
FreePik (free graphic resources finder for vectors, PSD, photos, icons)
Canva (design platform with free and high-quality $1 images)
Image Finder (search Creative Commons photos from Flickr)
Getty Images (embed images with symbol for noncommercial use)
picjumbo (totally free photos for your commercial & personal works)
Picdrome (public domain photos)
TinEye (search by CC images by color)
Gratisography (free high-resolution images for personal or commercial use)
Unsplash (subscribe for cc0 images)
Can We Image (searches Wikimedia Commons)
EduPic Graphical Resource (free photos & graphics for education)
World Images Kiosk (global images for academic use)
Free Digital Photos )categorized and searchable small images for business, personal or educational use.)
Metropolitan Museum (look for OASC icons)
Some favorite sound sources
Free Music Archive
Internet Archives Netlabel
Incompetech Royalty Free Music
Vimeo Music Store (some pay)
Free Sound Effects and Loops
Internet Archive’s Netlabels Collection
Open Source Audio from the Internet Archive
Public Domain 4U (lots of blues)
Purple Planet Music (Royalty free music)
Find Sounds Search for sounds and sound effects
Partners in Rhyme
Some of your favorite search tools also offer filters for finding CC images.
Google Advanced Search
Bing pull-down image search
Flickr Advanced Search
So, what do all those Creative Commons License icons mean?
Because the CC licenses let you know explicitly how creators wish their work to be shared, no permission is necessary to reuse. However, attribution or credit is required by most CC licenses.
You need to understand the license options and the easily recognizable icons of the particular Creative Commons license attached to an image, song, or video. CC-licensed content isn’t always free for all uses.
For instance, you wouldn’t wanted to add a drum track to song, re-color an image, or remix a video with a No Derivative Works license.
Creators choose to mix and match this set of four conditions to apply to their work:
You can download Creative Commons logos for print publications.
What is CC0?
The Creative Commons site explains:
CC0, or No Rights Reserved, enables scientists, educators, artists and other creators and owners of copyright- or database-protected content to waive those interests in their works and thereby place them as completely as possible in the public domain, so that others may freely build upon, enhance and reuse the works for any purposes without restriction under copyright or database law.
In contrast to CC’s licenses that allow copyright holders to choose from a range of permissions while retaining their copyright, CC0 empowers yet another choice altogether – the choice to opt out of copyright and database protection, and the exclusive rights automatically granted to creators – the “no rights reserved” alternative to our licenses . . .
Creative Commons licenses are for you too!
Copyright is automatically assumed, but you have every right to attach an additional cc license to anything you create.
For more information and for guidance, visit http://creativecommons.org/licenses/
For help in deciding what type of license to attach to your own work, the Creative Commons’ license chooser, will generate a customized image and embed code.
You can also incorporate the millions of Creative Commons-licensed videos on YouTube when creating your own videos using the YouTube Video Editor. For more information about Creative Commons, visit creativecommons.org/about.
Unfortunately, public domain content is not always labeled clearly as such. Nevertheless, government portals, like the Library of Congress and the National Archives and Records Administration, NASA, and the various US Military and agency sites offer large archives of public domain content.
Among the richest portals of public domain content are:
- American Memory Collection
- Archive.org (Internet Archive)
- Archive.org Newsreel Search
- NARA (National Archives and Records Administration)
- USA.gov Photos & Images
- National Archives Presidential Libraries and Museums
- US Government YouTube Channel
- Internet Book Image Archive
- New Old Stock Photos
This Public Domain Sherpa tool helps calculate whether US copyright applies.
The video below explains PD from a global perspective.
Open Knowledge Foundation. Public Domain Calculators. n.d. Vimeo. https://vimeo.com/15678944
Say you plan to comment on popular media or current events. For instance, you may be planning to critique the portrayal of Native Americans in commercial films. You are going to want to “quote” some commercial films like Pocahontas, Lone Ranger, and Dances with Wolves. If you are reviewing a book, you may want to share its cover art.
You may use copyrighted content without asking permission if you believe that your use falls under the doctrine known as Fair Use. Fair Use is a little complicated.
In general, when you transform original content, repurpose it, and add value to it in your own remix, you may be able to claim the use fair.
According to American University’s Center for Media and Social Impact, these two tests or questions help you plan whether to use the copyrighted work of others without asking permission:
- Did the unlicensed use "transform" the material taken from the copyrighted work by using it for a different purpose than that of the original, or did it just repeat the work for the same intent and value as the original?
- Was the material taken appropriate in kind and amount, considering the nature of the copyrighted work and of the use?
Examples of transformative use include: satire and parody, negative or critical commentary, positive commentary, quoting to start a discussion, illustration or example, and incidental use.
CMSI's Recut, Reframe Recycle offers specific examples of transformative use in video production.
A variety of “Codes of Best Practices in Fair Use” represent agreed upon norms and boundaries that help clarify what fair use looks like in education, libraries, documentary film-making, poetry, media studies, and more.
You will want to download and consult some of the Codes when you plan to ethically use copyrighted materials under fair use. (Or if you are questioning a take-down of your posted media creations.)
The video below explains why the Code for Fair Use in Online Video was created.
American University. Center for Social Media. Remix Culture: Fair Use is Your Friend.
You may want to use these documents as you reason Fair Use:
Fair Use Evaluator (Michael Brewer and ALA OITP)
It’s pretty obvious, but you can remix your own original work in your new creative projects. Use your old stuff or create and use your own new original art, music, and photography, freely--no attribution necessary.
Draw and paint on your tablets or scan your paper work to make it digital Compose or produce using tools like GarageBand, iMovie, MovieMaker, WeVideo, Soundation, or JamStudio, or UJam.
Images at some clipart sites are fine for school assignments and personal and noncommercial use without citation. Some clipart requires citation; some does not.
Please read licensing notes on the clipart sites you visit and any specific notices relating to an individual image.
Be careful when you search! Media are sometimes "orphaned"
When in doubt about using media, try to identify ownership and you may have to try to contact the creator.
On unidentified flying images
Some sites offer pages with information about licensing or asking permission, or perhaps, email or phone contact information.
You may also have some success identifying the Twitter handle of the content creator and opening the permission conversation on Twitter.