Four Principles of Design

from The Non-Designer Design book by Robin Williams

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Contrast

-Avoid having items on a page be similar
-Creates interest and organization of information
-Add contrast through font, line thickness, shapes, size, etc.
-Be strong!

Repetition

Alignment

-Nothing should be placed on the page arbitrarily
-Be conscious of where you place elements
-Always find something else on the page to align with
-Unify and organize the page

Proximity

-Group related items together
-Organize
-If you squint your eyes, you should see no more that 5 groups of visual elements

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