Functions of Marketing
9 Functions of Marketing
Direct, personal communication with prospective customers that involves assessing needs, explaining how the business's products and services can satisfy those needs, and following up to ensure satisfaction.
Businesses must budget to ensure they have financial resources needed to carry out their marketing strategies. Second, businesses may need to provide financial assistance to customers to enable them to buy products and services.
Involves identifying potential risks associated with marketing decisions and activities and developing a strategy for dealing with and reducing risk.
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