RE/MAX real estate

Office Newsletter - September (Week of Sept. 19th) Edition

Big image
Big image Remains the No. 1 Visited Franchise Site

Combine innovative search features with an interactive platform, add on a nationally recognized brand and what do you get? A powerhouse website with more consumer traffic than any other real estate franchise.
Big image
Big image

The September issue of New Homes on the Market is now available

Big image
The latest issue of New Homes on the Market is now available. Copies are at the front desk of each office. Order your today if you want to mail it out or send to your database through email.
Big image

Ditka’s Top 4 Tips for Winning On and Off the Field

The NFL Hall of Famer closed the 2016 BOC with game-changing insight

Big image

When you’ve reached the pinnacle of your profession, coaching and working alongside some of the greatest players in your field, you learn a bit about leadership and teamwork along the way.

So there’s no doubt that NFL Hall of Famer Mike Ditka knows his stuff. Although life is an individual journey, he says, having the right people pushing you and holding you accountable along the way makes all the difference.

The 2016 BOC officially came to a close on Tuesday, but not before the Super Bowl-winning coach took the stage. The outspoken Ditka spoke of his humble beginnings, the importance of hard work and the undeniable value of building the right team.

From “Da Coach” himself, here are top pieces of advice for life both on and off the field.

Have strong character

“Character is the most important thing you have. It’s the value system you build your life on. And if you’ve got a good one, nothing can stop you. You might have a few setbacks but nothing can stop you.”

Look to – and be – a role model

“I started on the state championship team in Western Pennsylvania not because I was the best player but because I had a [high school coach] who believed in me. I had someone who believed in me, and he was willing to take the time to find out what talents I had. Things don’t just happen; they happen for a reason. I find the harder you work the harder it is to quit.”

Choose the right people

“Game plans are great, but you’ve got to have people. People are the ones who make things happen. When I came to the [Chicago] Bears, we had the right people in the right places. This doesn’t happen by chance. You plan for success.”

Work hard and love what you do

“You don’t play football as a kid or adult to get in the Hall of Fame. It’s not something you plan on doing. Not once in my whole career did I think about getting into the Hall of Fame. I thought about playing the game as well and as hard as I could. I’m glad that somebody thought I was good enough to be in the Hall of Fame, but even if I wasn’t, it wouldn’t change my love of the game.”
Big image
Big image
Big image
Every month we take the 15 page Market Update that GLVR puts out monthly and transform it into a branded opportunity for you to give a "snapshot" of the Real Estate Market to your clients. Taking the first page and breaking it down into easy to consume bullet points, we add the Key Metrics and Historical Sparkbars to the flip side. The Market Update goes from a bulky, expensive report to print into a double-sided flyer suitable for handing out at Open Houses.

We do this monthly for agents who request it, free of charge! After it's produced (around the 10th-15th of every month, depending on when GLVR releases the data), we will email you the PDF to have on hand. The data that appears will be from the previous month, so don't be discouraged when August's data comes out in the middle of September!

Cover Page

Then we automatically add the Market Update to your Facebook page and email it out to your Lonewolf Database (where applicable). When you request a Pre-Listing Presentation, we'll have the most current Market Update ready for you - and it's a quick product to put together!

2nd Page

Big image
This is just another one of the many marketing items you can request on the Marketing Form ( - don't forget to ask for yours today!
Big image

Organize Your Projects with Gingko

How do you currently breakdown projects into manageable actions? What tools do you use to brainstorm, plan, and then act on your ideas? From a stack of blank notecards to complex project management software, there are tons of solutions out there for organizing and accomplishing ambitious plans.

Finding the right tool can make a huge difference. In that spirit, we thought you might like to check out Gingko, an innovative and popular web-based platform. According to the website, "Gingko is a new kind of tool, that lets you shape your ideas with lists, outlines and cards, all in the same clean interface."

While Gingko is most popularly advertised as a platform for helping with writing projects, it can be used for almost any complex task you need to visualize and tackle in an efficient manner. There are even templates for a variety of uses, including developing business models and Getting Things Done.

(We can definitely see how you might use Gingko for planning a move or organizing a listing presentation.)

Gingko is free. Check it out for yourself here:

Big image

The New RE/MAX University

Amy Somerville, Vice President Education and Training, RE/MAX LLC. introduces the New RE/MAX University responsive web platform.
Big image
Big image
This Week in the Valley 9/19/16
Big image
Big image

The following are the ad deadlines for THIS week.

The Morning Call RE/MAX (Composite) Page: Due TODAY at 5PM.
This ad will run SATURDAY, Sept. 24th.
The cost is $45.42 for new ads, and you receive a free second ad or double block, please specify whether open house,home for sale, promo, etc.

The Morning Call Homefinder Page: Due Tuesday, Sept. 20th at 11AM. This ad runs Sunday, Sept. 25th. All ads are $59.

LVTV: Due Tuesday, Sept.20th by 11AM.
This ad will run the week of Monday, Sept. 26th six times per day for 7 days
A 30 second ad (3-5 photos, 50-60 words) is $26.50. This is channel 49 on both RCN & Service Electric.

Express Times Homebuyers Guide: Is on a break for the weekends of 9/24 and 9/25 as well as 10/1 and 10/2. Please contact me if you need an alternate source of media for
for Easton/NJ area.

All Real Estate Weekly ads: Due Wednesday, Sept.21st by4PM.
This ad will run the week of Sept. 28th for one week
Open House/New on the Market/Residential Rental/Just Reduced are each $25

New York Times Great Homes & Destinations: Due Wednesday, Sept.21st at 4PM. This ad is online only, and runs 2 weeks as a nationwide listing with 10 photos on the NY Times website. All ads are $75 for 14 days.

If you have any requests, please use the Online Marketing Form. This ensures that the entire Marketing Department receives your request.

Big image
Big image

Negativity: The Only Cancer That Spreads By Contact

The only cancer that is spreads by contact is negativity. Negativity is a communicable disease. Fortunately, you can immunize yourself and your organization. Here are three ways you can protect yourself against the greatest killer of success, of productivity, and of happiness at work, whether you are in sales or not.

Every company has cynics, critics, slackers, and burnouts.

The cynics can’t feel passion for anything and can’t wait to tell you that what your company stands for is bullshit, even though there is nothing that they are willing to stand for.

The critics can’t wait to tell you what your company is doing wrong and how much better it would be if the company did what they believe should be done, despite never taking responsibility, never lifting a finger, and never selling the initiatives they believe would make a difference.

The slackers believe they are overworked, underpaid, and they try to skate by doing as little as possible, never making a meaningful contribution.

The burnouts are tired. Whatever passion burned inside them is now long extinguished and they are simply doing their time.

One: Avoid Coming In Contact With Negativity

The cynics, critics, slackers, and burnouts want nothing more then for you to join them. They need you to validate them. If you believe the cynic, he is validated and he can use you to show others that everyone believes as he does. The critic sells the line that things would be easier and better if only the company would listen to him and change things. The slackers need you to prove that the work isn’t important and should be avoided. And the burnouts need you to keep them company while they wait out the clock.

To succeed in sales—or anything else—you need to avoid these groups like the cancer that they are. If you spend time with them, if you even listen, then you are validating them and you are validating their beliefs.

Find ways to minimize your exposure to these groups. Work around them if you have to. If you can’t avoid them, move on to step two.

Two: Call Them On It

The cynic, critics, slackers and burnouts can’t wait to share their beliefs with you. If you adopt their beliefs, you will be infected with the same poison that runs through their weak, rationalizing minds. Your beliefs will be crowded out.

This is a little tougher to do, but it is sometimes necessary if you are to be inoculated. As soon as the poison starts to leave their tainted mind and pass through their lips, call them on it.

Stop them dead in their tracks and tell them that you think they are full of it. Share your passion with the cynic, and share your love for your company and how special you feel to be a part of it. Before the critic can go full negative on you, tell him he sounds like a guy who has a lot of great ideas and that he should get off the sidelines and start doing the heavy-lifting of starting the change initiative he believe is necessary, or he should go and start the company that he dreams of. Tell the slacker that only children avoid their responsibilities and that you have a killer project to get back to. It doesn’t matter what you tell the burnouts; they are the only ones who can reignite the fire that once burned inside them. Pass by quickly and they’ll never notice you were there.

Three: Cut Them Out

If you have the authority to do so, cut the cancer out. You can’t make them believe and you can’t make them happy and productive. These are choices that they themselves have made, and they will be cynical, critical, slacker, burnouts in the next job and the job after that. Unless and until they decide to change, you can’t change them.

More importantly, you cannot allow them to spread their disease through your organization. They need to be treated with the same merciless cruelty you would treat a medical cancer. They pose the same threat to the health of your organization as cancer does to your body, and you cannot afford to allow it to grow.

Just as cancer spreads from cell to cell, negativity spreads from person to person. Just as cancer destroys organ after organ, negativity destroys team after team, department after department.

Save yourself. Save your company. Protect your culture and remove the negativity.


  1. Do you know who the cynics, critics, slackers, and burnouts are in your company? How do you avoid being infected by the diseases that they carry and the negative beliefs that, should they infect you, destroy your ability to succeed?

  2. How can you avoid them enough not to come in too close of contact?

  3. What will you say to silence the cynic? Are you brave enough to let your passion radiate enough to destroy the cynicism before it reaches you? Can you silence the critic, challenging him to act on his professed beliefs and complaints, false though they may be? Can you avoid getting mired down at the water cooler by the slackers and burnouts?

  4. If you would lead, will you do what is necessary to protect the culture you have created? Will you allow false beliefs to penetrate and destroy the healthy beliefs that great performers, great teams, and great companies are built on? Can you cut it out?
Big image
Big image

August Average Selling Price - $197,194.65

August Average Commission - $4,814.40

August Average Days on the Market - 45.75

Big image
Big image
Big image
Big image

2016 NAR Mandatory Code of Ethics Training Requirement

Big image
REALTOR® and appraiser members are required to complete ethics training of not less than 2 hours, 30 minutes of instructional time within an NAR-mandated cycle. The training must meet specific learning objectives and criteria established by the National Association of REALTORS®. The ethics training tests members on NAR Code of Ethics concepts, identifying code violations, and enforcement of professional standards.

The current cycle will end December 31, 2016. Click here for more information.
Big image
Big image


Big image

Triple Play Registration is Now Open

Big image
The Triple Play Play Realtor® Convention and Trade Expo is your opportunity to earn your CE credits this December. For more information, click here.
Big image

The Lehigh Valley Community Guide 2016-2017

Pickup Your Copy Today!

The Morning Call's Community Guide published each year in August, is intended to cover the wide range of services, resources, activities and organizations in our community. The Community Guide covers predominantly Lehigh And Northampton counties.

The Community Guide Book is a great resource to hand out to buyers and those relocating to the Lehigh Valley. Several copies were dropped off at the Allentown Office,
If you like a copy or several copies, please reach out to Joel Diaz.
Big image