Brownbag Session: Strategic Framing

A new approach to explaining social issues to the public

Presented by Michael Baran, Senior Researcher and Associate Director of Special Projects

FrameWorks Institute advances the nonprofit sector's communications capacity by identifying, translating and modeling relevant scholarly research for framing the public discourse about social problems.


An independent nonprofit organization founded in 1999, FrameWorks has become known for its development of Strategic Frame Analysis ™, which roots communications practice in the cognitive and social sciences. FrameWorks designs, conducts, and publishes multi-method, multi-disciplinary communications research to empirically identify the most effective ways of reframing social and scientific topics.

One of the topics FrameWorks Institute has been working on since 2001 is Early Childhood Development (ECD) and how communications about brain development in young children influences public attitudes and policy preferences.

Agenda

12:00-12:05pm Welcome and introductions

12:05-12:45pm Presentation by Michael Baran

12:45-1:00pm Questions and Answers

UNICEF House, Conference Room 11th Floor

Tuesday, Dec. 15th, 12pm

3 United Nations Plaza

New York, NY

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