Hip*stare Glasses
Using Rhetoric in Advertising
The Product: Hip*Stare Glasses
Targeted Consumer
Hipster- Those who follow the latest fashion and trends.
- They are usually in their 20s and 30s.
- They take pride in their knowledge of art
- They appreciate a fusion of new and old
- They strive to redefine themselves
Purpose of Product
To provide for clearer vision while remaining stylish.
Corrective lenses not required*
Use of Wit
Hip*Stares:
A play on the words hipster and the verb: to stare.
Pathos
Words such as: "impression", "image", "perspective", and "life", all speak to our personal selves. They calling to the consumers own image, allows them to not only put themselves in your product, but enables them to feel a connection to the product.
The use of colorful pictures of well known art both gives a sense of security, and excitement.
Ethos
The use of Van Gogh paintings give the ad credibility, simply based upon the fact they are well-known.
Logos
There is little logos in this ad, other than the visual. Look through our lens: see a whole new world. Straight forward.