You're Not You When You're Hungry
Precis on Snickers
Snickers 2016 Superbowl commercial promotes its brand by using humor and contrasting the hunger affects to Marilyn Monroe and Willem Dafoe.
By having actor Willem Dafoe portray actress/singer Marilyn Monroe when she is hungry, the director gives the actress a snickers bar to calm down and return to her usual self.
The 2016 Superbowl Snickers commercial insinuates exaggeration and hilarity with the celebrities in order to get viewers to purchase their product.
Using a levity of humor,exuberance, and comedy, the intended audience for the Snickers ad is towards people who crave chocolate wherever they may be.