Learning Through The Lens

An S.T.E.M.-based Apprentice Program of FILMAtlanta

How Would You Like To Produce Commercials For A Real Client?

FILMAtlanta and The NEXT Steps Youth Entrepreneur Program has teamed up with The Ghani Hair Studio to offer emerging videographers and editors an on-the-job training opportunity of a lifetime! The 2013 Learning Through The Lens (Pilot) Apprenticeship Program will teach you how to produce 30-60 second promotional videos for The Ghani Hair Studio & Salon using their real products, services, spokesmodels and their community and affiliate partners.

FILMAtlanta Learning Through The Lens Orientation#1

Monday, Sep. 23rd 2013 at 7-9pm

The Ghani Hair Studio, 935 Marietta Street NW, Suite 027, Atlanta, GA 30318

S.T.E.M. Training Through Filmatlanta

Our goal is to help new filmmakers gain exposure and opportunities, build relationships with industry professionals, and develop their skills as S.T.E.M. engineers and technicians. Throughout the apprenticeship, each FILMAtlanta production crew will develop a concept with their assigned spokesmodel at a specified location. The focus is to create a commercial that highlights the products and services of the entire Ghani Hair Network and their affiliates while demonstrating the quality of their art.


Here's How It Works

As an apprentice (unpaid), an assigned FILMAtlanta industry professional will mentor them through seven key phases of development while teaching them how to capture and deliver professional marketing and promotional materials for The Ghani Hair Studio (the Client). Since our Client sells products and services with global appeal within the multi-billion dollar hair, salon, makeup and entertainment industries, this guarantees that your work will be seen by thousands of our Client's potential customers.


Monthly Deliverables

All media projects must be completed within a designated time frame. Upon completion, apprentices will screen their work at a monthly screening party for feedback and critique by their mentor, a panel of FILMAtlanta industry professionals, and their peers. Apprentices may use all of their actual and “Behind the Scenes” footage for their demo reels. Videos that successfully capture the nature of the client’s mission, products and services will be released on the client’s website, social media channels, and promotional initiatives. Their art will also be featured on FILM Atlanta’s “Behind The Video” You Tube Channel, websites, Facebook, Twitter, Linked and its affiliates.


How Do I Register For Learning Through The Lens?

If you are interested in exploring this pathway to a successful film career, please contact Cynthia Collins, Executive Director of FILMAtlanta at ccolllins@filmatlanta.org. We strongly encourage all artists to attend the first orientation on Monday, September 23, 2013 from 7-9pm @ The Ghani Hair Studio located at 935 Marietta Street NW, Suite 027, Atlanta, GA 30318.

NOTE: Learning Through The Lens is a pilot program and is free to participate.


FILMAtlanta is a non-profit community partner of The NEXT Steps Youth Entrepreneur Program (a 501c3 tax exempt non-profit organization).

The NEXT Steps Youth Entrepreneur Program

The NEXT Steps Youth Entrepreneur Program introduces youth to career pathways in science, technology, engineering and mathematics (S.T.E.M.) by teaching them how to convert transferable farm and market management skills into civic leadership, social entrepreneurism, environmental stewardship, socio-economic and community development (health and wellness), and urban agritourism initiatives.