Hyundia Geneisis Commercial

"First Date"

"First Date"

Hyundai , in the 2016 Super bowl commercial "First Date," depicts Kevin Hart sending his daughter on her "First Date" and allows the boy taking her out to drive his new Genesis which has a tracker in it. Hyundai supports their purpose by using well known comedian Kevin Hart, who uses his phone to track the car and follows his daughter on her date ( to the movie theater). Hyundai uses testimonial to show that their product/car is safe and trustworthy in order to sell the Genesis (Kevin was able to keep anything from happening between his daughter and the boy thanks to the tracking devise in the car). The author uses humorous tone, the intended audience for their Hyundai Genesis commercial is toward parents who are buying cars for their teen drivers.