Private Label Update: 1/2/2014
Private Label News
For the past four weeks, Private Label sales have been tracking to 5.6% of total ModCloth, compared to our SMART goal of ending the year at 6.0%.
For the past four weeks, Private Label grew 227.6% y/y!!!
Private Label Styles
Private Label Dresses Top Sellers
Talk Show Talent Dress
- Last week sales: $5,414.43
- Last week unit sales: 57 units
- Last week unit sell-through: 18.8%
- On hand units: 247 units
- Return %: 15.2% (launched on 12/16)
Tremendous Taste Dress
- Last week sales: $3,568.98
- Last week unit sales: 102 units
- Last week unit sell-through: 100%
- On hand units: 0 units
- Return %: 24.5%
- This style sold at a 50% markdown last week
Windy City Dress in Navy
- Last week sales: $3,379.48
- Last week unit sales: 52 units
- Last week unit sell-through: 6.2%
- On hand units: 790 units
- Return %: 32.2%
Posh at the Party Dress
- Last week sales: $3,374.75
- Last week unit sales: 25 units
- Last week unit sell-through: 13.7%
- On hand units: 158 units
- Return %: 41.8%
Heart and Solar System Dress
- Last week sales: $3,359.55
- Last week unit sales: 45 units
- Last week unit sell-through: 5.5%
- On hand units: 775 units
- Return %: 17.1%
- This style was part of a 20% off promotion last week.
Private Label Top BOW and Tops Sellers
Pier Before Your Eyes Coat
- Last week sales: $4,939.24
- Last week unit sales: 76 units
- Last week unit sell-through: 85.4%
- On hand units: 13 units
- Return %: 29.9%
- This style sold at a 50% markdown last week
Elegance through the Evening Coat
- Last week sales: $3,999.50
- Last week unit sales: 50 units
- Last week unit sell-through: 43.1%
- On hand units: 66 units
- Return %: 14.2%
- This style sold at a 50% markdown last week
Pam Breeze-ly Tunic in Green
- Last week sales: $3,381.11
- Last week unit sales: 89 units
- Last week unit sell-through: 4.5%
- On hand units: 1,879 units
- Return %: 21.2%
Perpetual Charm Coat in Charcoal
- Last week sales: $3,115.62
- Last week unit sales: 38 units
- Last week unit sell-through: 97.4%
- On hand units: 1 unit
- Return %: 18.2%
- This style sold at a 50% markdown last week
Pam Breeze-ly Tunic in Navy
- Last week sales: $3,077.19
- Last week unit sales: 81 units
- Last week unit sell-through: 12.4%
- On hand units: 573 units
- Return %: 18.0%