Private Label Update: 1/2/2014

Private Label News

For the past four weeks, Private Label sales have been tracking to 5.6% of total ModCloth, compared to our SMART goal of ending the year at 6.0%.


For the past four weeks, Private Label grew 227.6% y/y!!!

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Private Label Dresses Top Sellers

Talk Show Talent Dress

  • Last week sales: $5,414.43
  • Last week unit sales: 57 units
  • Last week unit sell-through: 18.8%
  • On hand units: 247 units
  • Return %: 15.2% (launched on 12/16)


Tremendous Taste Dress

  • Last week sales: $3,568.98
  • Last week unit sales: 102 units
  • Last week unit sell-through: 100%
  • On hand units: 0 units
  • Return %: 24.5%
  • This style sold at a 50% markdown last week

Windy City Dress in Navy

  • Last week sales: $3,379.48
  • Last week unit sales: 52 units
  • Last week unit sell-through: 6.2%
  • On hand units: 790 units
  • Return %: 32.2%

Posh at the Party Dress

  • Last week sales: $3,374.75
  • Last week unit sales: 25 units
  • Last week unit sell-through: 13.7%
  • On hand units: 158 units
  • Return %: 41.8%

Heart and Solar System Dress

  • Last week sales: $3,359.55
  • Last week unit sales: 45 units
  • Last week unit sell-through: 5.5%
  • On hand units: 775 units
  • Return %: 17.1%
  • This style was part of a 20% off promotion last week.

Private Label Top BOW and Tops Sellers

Pier Before Your Eyes Coat

  • Last week sales: $4,939.24
  • Last week unit sales: 76 units
  • Last week unit sell-through: 85.4%
  • On hand units: 13 units
  • Return %: 29.9%
  • This style sold at a 50% markdown last week

Elegance through the Evening Coat

  • Last week sales: $3,999.50
  • Last week unit sales: 50 units
  • Last week unit sell-through: 43.1%
  • On hand units: 66 units
  • Return %: 14.2%
  • This style sold at a 50% markdown last week

Pam Breeze-ly Tunic in Green

  • Last week sales: $3,381.11
  • Last week unit sales: 89 units
  • Last week unit sell-through: 4.5%
  • On hand units: 1,879 units
  • Return %: 21.2%

Perpetual Charm Coat in Charcoal

  • Last week sales: $3,115.62
  • Last week unit sales: 38 units
  • Last week unit sell-through: 97.4%
  • On hand units: 1 unit
  • Return %: 18.2%
  • This style sold at a 50% markdown last week

Pam Breeze-ly Tunic in Navy

  • Last week sales: $3,077.19
  • Last week unit sales: 81 units
  • Last week unit sell-through: 12.4%
  • On hand units: 573 units
  • Return %: 18.0%