embedding an ad into a web page - known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website.
Ads that display in a new browser window either in the front or behind the current browser window.
adding interactive elements to standard HTML sites
Move across a screen or floats above the content
Rich Media ads:
includes animation or video and have more complex user interaction - Example: ads change when you move yor cursor over it - a movie sample with streaming video
Video games containing advertisements