Chain Stores
Mallory Schaffer
Definition and Details
A group of stores owned, managed, merchandised, and controlled by a central office
Examples
-Dunkin Donuts
-Subway
-Starbucks
More About Chain Stores
AKA Anchor Stores
-major chain and department stores
-provides attraction needed to draw customers to shopping centers and malls
Location
Chain stores are located all over the country and can be found almost anywhere
Merchandise
Chain stores sell:
-mostly food and drinks
-clothing
Details
-handle similar goods at similar prices
-general or specialized merchandisers
-discounted prices or exclusive designs at high prices
-local or regional
-lower prices than department stores
-anchor stores (destination stores)