Chain Stores

Mallory Schaffer

Definition and Details

A group of stores owned, managed, merchandised, and controlled by a central office

Examples

-Dunkin Donuts

-Subway

-Starbucks

More About Chain Stores

Details

-handle similar goods at similar prices

-general or specialized merchandisers

-discounted prices or exclusive designs at high prices

-local or regional

-lower prices than department stores

-anchor stores (destination stores)