Sales Promotion
Premium Item Give-Away
when you buy a more expensive item and get a "free prize" or "free item" in return
Contests and Sweepstakes
A sweepstake entices consumers to submit free entries into drawings of chance (and not skill) that are tied to product or service awareness wherein the featured prizes are given away by sponsoring companies.
Contests normally require the participant to perform some type of activity. The winner is selected based on who performs the best or provides the most correct answers.
Sampling
A process using a segment (sample) of a population to represent the entire population’s activities, attitudes, opinions, and interests and the results from the sample study can be inferred upon the population.
point of purchase displays
Marketing materials or advertising placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made.
Special events
A special event can be defined as any event where a large number of people are brought together to watch or participate.
couponing
the practice of distributing discount coupons to consumers as a form ofproduct promotion.