Market Research Analyst

Irene Tiliacos

What's a Marketing Research Analyst?

A marketing research analyst observe market conditions potential sales of a product or service. They assist companies in understanding what people desire, who will buy them, and at what price will they desire them.
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What Do You Do as a Marketing Research Analyst?

Marketing Research Analysts usually do the following:
  • Monitor and predict marketing and sales trends
  • Gauge how well marketing programs and strategies work
  • Create and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management
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What Skills Do You Need to Become a Marketing Research Analyst?

To become a Marketing Research Analyst, some of the skills needed can include being detail oriented and having good quantitative abilities (being able to determine the meaning of numbers).
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What Types of Degrees or Certifications are Needed?

Employers of Marketing Research Analysts typically require them to have a bachelor's degree in Market Research, or another related field. College courses like statistics, research, and marketing methods are courses that need to be well understood in order to be successful in this field. Some jobs may require a master's degree, but most people who have master degrees in this job have them in things like business administration.

Certification is more of a voluntary thing. The Marketing Research Association offers the Professional Research Certification (PRC) for Marketing Research Analysts. You can qualify for the certification with knowledge and experience. However, they must also pass an exam, be a member of the organization, and have at least 3 years of experience in marketing or opinion research. In order to maintain the validity of the certification, you must complete 20 hours of industry level education every two years.
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How Decent is the Pay?

Typical salaries in Georgia for this job can range between $40,000 and $55,000. The higher end of the spectrum tends to be with jobs more towards the Atlanta area.

In the United States, the median salary for a Marketing Research Analyst is approximately $61,000. The areas in the country where the salaries are the highest includes:
- San Jose, California
-San Francisco, California
- Denver, Colorado
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Personalities Suitable for this Position

Personality types such as:

These types of personalities are all types that would be suitable for this position.

Job Outlook, Internships, and International Positions

I found 85 jobs available in the Atlanta area. The wages in the area for jobs of this field can run between $35,000 to $50,000 per year.

In the Atlanta area, I found no internships currently available.

Internationally, there are a lot of positions available in places like England and France.

In 2013, it was found that Marketing Research Analysts have one of the most in demand jobs.
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Professional Social Networks is the home of the American Marketing Association. On this website, you can find information on jobs and products that help to contribute towards your success in your marketing career. You can post your resume, look for employment, and read articles in the resource library.

Originating in 1998, IIMA (International Internet Marketing Association) has brought marketers, agencies, and other professionals together to talk about the benefits of internet marketing.
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