Target Markets and Techniques

Best Nike Find Your Greatness Commercial - The Jogger

Nike - Emotional Technique

Target Market: Men, ages 12-16 or 35-45, not fit, wanting changing, family originated, suburban or rural.
Jansport (Bandwagon Appeal)

Jansport - Bandwagon Technique

Target Market: 12-16 year old guys and gals, in school, involved, social, live in suburbs and city.