RE/MAX real estate
Office Newsletter - Week of October 14th Edition
Thursday, October 24, 2019
11 am
Allentown Office
Tech Office One-On-One Hour Training
If you want to change your results you have to change your programming.
One of the goals of Ninja Selling is to help you build a better real estate business. The other is to help you build a better life. Let’s talk about both.
In Ninja we have a five-step process that creates great results. Let’s take a look.
The first step is to recognize that pretty much everything in life is a function of our programming.
Thought of the week:
What programming is creating thoughts that aren't true?
3 Steps to Listing Descriptions That Sell
When you’re putting a home on the market, it’s more than a property. You need to sell the fact that it is someone’s future home, and not just another house. Part of that is making sure your property descriptions attract attention and create a captivating scene even before potential buyers visit the home. Here’s how to do that.
Focus on the experience. While it’s important to mention how many bedrooms and bathrooms a home has, it’s even more important to showcase lifestyle along with utility. For example, if a home has a great family room with a fireplace, let buyers feel like they will already love that room before they even see it. If you live in a growing-family type of neighborhood, really talk up the family bonding experiences that can happen in that very room.
Example: “This expansive family room with soaring 11-foot ceilings has been creating cherished family memories for the last decade. From piling on the couch with pillows and blankets on a cold winter day to enjoying a movie night by the fireplace, to hosting a lively birthday gathering filled with friends and family, this room is the heart of the home.”
Keep it relevant. Don’t go overboard with the descriptions. They shouldn’t be overly personal or customized to the current owners. Instead, keep statements general so that any type of buyer can relate to them. This way, you’re not alienating any one buyer.
Example: “This neighborhood has it all. Restaurants and entertainment are just a short drive away, but far enough to keep the peace and quiet at home. So whether you want a night in or out, your options are endless.”
Emphasize the right adjectives. While some words like “charming” and “cozy” can sound appealing, when you’re dealing with a bigger property, especially in the luxury space, these adjectives can make the house seem small. Cater to the right crowd when you’re choosing your words.
Example: “This restored historic five-bedroom, four-bath Colonial has an opulent foyer that gives this home the grand entrance you’ve been searching for” versus “This charming three-bedroom cape, perfect for entry-level buyers, has a cozy sitting room where you can sip your coffee and read a good book.”
Each description should be unique to the property while still being neutral enough to entice a variety of buyers. Keep the buyer in mind when choosing your words and help them visualize themselves in the home so they pick up the phone and schedule a showing.
Your Long, Strange Trip
“You don't want to be the best at what you do. You want to be the only one who does what you do.”
Jerry Garcia,
(August 1, 1942 -- August 9, 1995) American musician with The Grateful Dead.
Whether or not you're a fan of The Grateful Dead's music, there are a few interesting lessons one can learn about the concept of differentiation from the band's long history.
We spend a lot of time worrying about the future. Will the Chinese stock market crash our economy? How long will this drought last? Many of our fears seem to center on things far beyond our control, and yet they occupy a disproportionate amount of our mental energy.
When bands were eager to fit into a genre such as a rock or country, the Dead wandered happily across a field of musical styles. When bands worked to craft tidy radio hits, the Dead turned toward sprawling compositions with rambling, often improvised jams. When record companies were eager to squeeze every dime out of a performance and recording, the Dead set up special "taping sections" of their concerts so bootleggers could record the concerts and share them (provided they didn't turn a profit from the recordings).
It wasn't so much that the Dead were the best musicians of their era (and really, you can find some glaring examples that prove they could be truly awful). What made the Dead a legendary brand in the world of music was the way they injected their originality into everything. Composition, performance, equipment, merchandising and icon design... it all had a special flavor which was uniquely the Dead.
No, you probably can't bring a freewheeling musical spirit and copious amounts of LSD to your real estate career. But what you can do is look for opportunities to embed aspects of your own originality in what can otherwise be a cookie-cutter experience. There's a profound tendency towards certain tonal conformity in real estate, but don't let that persuade you to shed what makes you, you.
Keep truckin'
Business Development Manager
NRG NE Realtor Channel
Office: 267-295-5836
Personal mobile: 717-875-7690
https://www.nrghomepower.com/energy-choice/energy-solutions/concierge/
Data Collection Now On Dotloop!
Organizing Your Contacts with Tags
Cleaned up contact lists? Check.
Imported contacts? Check.
Next step: Organizing your tags within the booj Tags Manager. Tags in the booj CRM allow you to group, or bucket, your leads and contacts into lists which can be used for calls,
mailing labels, and more. Tags are also essential for bulk enrolling groups into email campaigns.
In the Tags Manager, located within the CRM Settings, you can view default system tags and you can add an unlimited number of custom tags that meet your business needs. The Tags Manager also allows you to edit an existing tag, change the color of a tag, view the number of contact/leads attached to a tag and easily search for tags using filters.
Any tag that is added to the Tags Manager will appear in the tag dropdown menu, tied to the contacts record. You can add a tag from the contact record or during contact import, and there is no limit to the number of tags a contact/lead can have.
Ideas for tags include:
- Consumer Type (Buyer, Seller, Luxury)
- Source of Contact
- Open House Date
- Number of Kids
- Hobbies
- Personality Types
- Neighborhood/Community
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Keeping It Real: 4 crucial tips to staying relevant
Make it a mantra for growth: Get comfortable with being uncomfortable
We are always headed somewhere; if you aren’t moving forward, you’re moving backward. Sure, it’s nice and comfy to stick with what works. And it can be extremely uncomfortable to learn something new. But complacency and stagnancy inevitably leads to backsliding, irrelevance and demise.
My advice? Get comfortable with being uncomfortable.
Here are my four tips to staying relevant and maintaining a professional evolution.
Know your craft
All of it. Stats, comps, neighborhoods. Marketing — learn how to edit video, shoot a camera, tell a story.
And be humble in your learning. Remember there’s always more to learn.
Act, don’t react
This is your value-add. Make bold predictions. Your clients are counting on you to know more than them. And these days, that means you have to know more than how much the house down the street sold for or the square footage of a home.
You need to have a handle on the market atmosphere and what could be coming down the pipeline.
This also means paying attention to where everyone else is putting their attention. In other words, take control of your marketing and put your content in front of people.
Write it all down
Write down where your deals came from. Track what is and isn’t working.
Give it all away (without expectations)
Give away as much information as possible in the hopes that it might be useful for someone else. Give freely, and don’t think twice about what you might get in return. Keep your head out of the results.
Debbie Lentz
Sylvia Merkel
Merry Cardone
Marcy Staiman
Pat Fabozzi
Jon Miller
John Fiore
10/8/2019
Years with RE/MAX real estate: 1
Years in Real Estate: 4
Sue Shortell
10/9/2019
Years with RE/MAX real estate: 21
Years in Real Estate: 31
Pam Gothard
10/28/2019
Years with RE/MAX real estate: 6
Years in Real Estate: 14
RE/MAX real estate
Let us know about your open house TODAY!
Email: joel@LehighValleyHomes.com
Website: www.LehighValleyHome.com
Location: 3120 Hamilton Boulevard, Allentown, PA, United States
Phone: 610-770-9000
Facebook: Facebook.com/LehighValleyHome
Twitter: @jdiaz01