Ben & Jerry's
Ice Cream
In 1978 Ben and Jerry open their first ice cream scoop shop
- in a renovated gas station in Burlington, Vermont.They distributed to grocery and Mom & Pop stores along the restaurant delivery routes Ben services out of the back of his old VW Squareback wagon.
"The world's largest ice cream sundae"
In 1983 Ben & Jerry's ice cream was used to build "the world's largest ice cream sundae" in St. Albans, Vermont; the sundae weighed 27,102 pounds.
Free Cone Day
In an effort to drive voter turnout in 2005 among young people, Ben & Jerry's partners with Rock the Vote. RTV street teams leverage the long lines of customers on Free Cone Day to register over 11,000 voters – the biggest one-day grassroots registration in Rock the Vote's history.
“Do the World a Flavor”
We hold an international “Do the World a Flavor” contest encouraging people to share their ideas for a Fair Trade flavor. Top contestants visit the Dominican Republic, tour a cocoa co-op, and build a playground for children in the village of Yabon. The winning flavor, Almond Delight, is featured in scoop shops as a Limited Batch in 2010.