Mail-order
Where they tend to be located
-Offer shopping at home for consumers who cannot or prefer not to go out.
-Orders placed by mail, toll-free phone numbers, computer or fax.
-Can be placed in person at company facility.
Type of merchandise sold
Full line of items, single line of merchandise, apparel at low costs.
Vocab words
Mail-order retailers- sell merchandise through catalogs that they distribute to consumers. also known as
Direct-mail marketing-catalogs sent to households each year
Facts
- Direct mail marketers Offer fast order processing and shipping, better inventory management, and higher merchandise quality.
-Catalogs are prepared with the target audiences in mind.
Stores
-retail department stores
-chain stores