Where they tend to be located

-Offer shopping at home for consumers who cannot or prefer not to go out.

-Orders placed by mail, toll-free phone numbers, computer or fax.

-Can be placed in person at company facility.

Type of merchandise sold

Full line of items, single line of merchandise, apparel at low costs.

Vocab words

Mail-order retailers- sell merchandise through catalogs that they distribute to consumers. also known as

Direct-mail marketing-catalogs sent to households each year


- Direct mail marketers Offer fast order processing and shipping, better inventory management, and higher merchandise quality.

-Catalogs are prepared with the target audiences in mind.


-retail department stores

-chain stores