Where they tend to be located
-Offer shopping at home for consumers who cannot or prefer not to go out.
-Orders placed by mail, toll-free phone numbers, computer or fax.
-Can be placed in person at company facility.
Type of merchandise sold
Mail-order retailers- sell merchandise through catalogs that they distribute to consumers. also known as
Direct-mail marketing-catalogs sent to households each year
- Direct mail marketers Offer fast order processing and shipping, better inventory management, and higher merchandise quality.
-Catalogs are prepared with the target audiences in mind.
-retail department stores