2016 = a NEW Business and a NEW YOU

January 3, 2016

Dear 1st Impressions Team,

Welcome to your brand, spankin' new year where anything is possible! I just LOVE January as its a clean slate. I'm ready to rebirth my business with fun, vigor, and gorgeous style.

Because I just got back, I wanted to give you a few things to focus on and then I'm hitting the email circuit for Dot Dollars like mad! This is the best way to get extra sales in for what's usually a slower month for trunk shows so don't let this opportunity of follow up with customers pass you by.

See my templates below to make it easy and swift for you. Also, key dates to pop in your calendar!


P.S. Lindsay's January email was fantastic--definitely read if if you haven't already. Great tips on how to think about your business.


Let's kick off 2016 together to get our wheels moving for major SDJOY and serious SPARKLE!

Tuesday, Jan. 5th:
9am ET / 8am CT / 2pm UK / 3pm FR

Here's the link to our webinar: http://bit.ly/1NxgS7o

Pop it on your calendar and be sure to join us!


Please join us for an evening of exciting views and raffles with the NEW Spring Collection!!

We'll have our local leaders there to share their best tips to reaching their Q1 goals and we'll have a lot of fun.

This is a great event to bring your potential stylists to! Be sure to RSVP so we can plan accordingly:


For teammates on other parts of the country or internationally, you can find your local Spring Rally in the Events section of the lounge. All are welcome to join any event :)
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Time to send out your Dot Dollar Redemption Emails if you haven't already!

I'm taking today to send out individualized emails to my qualifying Dot Dollar Code Customers and will plan to call them Tuesday morning (after our webinar) if they haven't yet redeemed them.

It's time consuming but its worth it! Basically takes me the amount of time to do a show but I get great orders and am still in my pjs, no hair done, no make up, but plenty of coffee.

Here's my email template:

Hi Beverly!

Happy New Year!! I hope you are having a wonderfully relaxing time with your family. You deserve it! We just got back from an amazing vacation ourselves so I'm feeling fully recharged and happy :)

I just wanted to send you a friendly reminder that you've got $125 in Dot Dollar Coupons to use and they expire Tuesday, Jan. 5th at 11:59pm. So basically for every $50 you spend, you can use one $25 code (i.e., add $100 in product to your bag, use two of your codes, and pay only $50).

I would LOVE to help you find some new style from our collection to kick off 2016! Last month was full of fun and giving to others, so now it’s time to GIVE to yourself and get a great deal!

You can place an order yourself or I can do it for you...whatever is easiest.

Shop directly through this link http://www.stelladot.com/ts/jk2d6 (to get the flat, discounted ship rate) and use the codes below to redeem:

I’ll call you in a few days to follow up if you haven't had a chance to redeem them yet. Oh, by the way, it would be so fun to get the girls together later this month or next and help you earn more rewards! A style session in the dead of winter definitely boosts the spirits and you could be one of my Spring Line Debut Hostesses. We could look at our calendars when I call you in the next few days.

Have a wonderful New Year!

P.S. Promo is not good for the few items from the Spring preview collection.




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What's# DDIDS????

It's short for Dot Dollars into debut shows!

That's right - we are embarking on a challenge to turn your Dot Dollars orders into debut trunk shows in January. I think about Dot Dollars as a way to work on your relationship building with your customers. And what better way to do that than by offering to bring the new Spring jewels to them and get them a FREE shopping spree?!!!

So here's what we are going to do - every time we get a DD order, we are going to immediately follow up with this message:

Hey there! Thank you so much for your Dot Dollars order - I love seeing you scoop up some style for a steal! If you love our line now, let me tell you - you are going to drool over what's coming on 1/12 with our Spring collection! I just saw it all and it's to die for!!! Just thinking - I'd love to bring it all over to you and your friends so you can check it out in person. Then they shop and you get tons for free! What do you think? January is the perfect time to do if - things have slowed down and people are ready to relax and reconnect! Could 1/12 or 1/14 work for you?

Can't wait to connect with you on our live webinar this Tuesday!

Carrie McGraw
Star Director & Founding Leader