MAY~SCARA IS HERE!!

The Wait is Over!

The Most Asked for Product Has Finally Arrived!


Years in the making, our breakthrough mascara delivers dramatic length and definition, plus the confidence of safer beauty provided by our unparalleled Ingredient Selection Process. Conditions lashes while you wear it, with organic oils and shea butter. The easy-control precision brush ensures clean application without smudging, clumping, or flaking.


SAFETY WORKS

Other cosmetic brands commonly use ingredients in their mascara formulation that have been linked to adverse health effects, including cancer. Propylparaben, butylparaben, and butylated hydroxyanisole (BHA) are preservatives commonly used in mascaras that can mimic estrogen and there is strong evidence that they can, in fact, disrupt hormone function. The U.S. National Toxicology Program has also classified BHA as a potential carcin- ogen. Another common preservative, quaternium-15, may release formaldehyde, a known carcinogen, into the formula. Polyethylene glycols (PEGs), such as the emulsifier PEG-30 glyceryl stearate, can be contaminated with the known carcinogen 1,4-dioxane.


Beautycounter 100 Lashes

Behind the impossible product that builds impossibly long lashes

We all thought a significantly safer, high-performing mascara was impossible. With years of research and genuine breakthrough, it became possible. And so have impossibly long lashes.


The Inspiration

For the launch of our very first mascara, we created an everyday buildable formula that allows for both a natural or a dramatic look.


The Innovation

Our product development team worked for more than three years to invent a formula that met our high standards for safety and performance. Our Lengthening Mascara has all the benefits of many of the most popular mainstream mascaras, but with none of the sticky mess.


The Key Ingredients

Our proprietary formula hydrates with ingredients such as:
• organic pomegranate oil • organic cocoa butter
• organic shea butter • organic acai oil to condition lashes


The Brush

The custom-designed wand features a long precision handle that perfectly separates lashes, while a gentle curve in the wand captures hard-to-reach lashes and opens up the eye. Our lengthening brush and formula work together to define and build lashes to be impossibly beautiful.

PRO TIPS FOR EVERY DAY

-Lengthening Mascara is a daily essential, beautiful with bare skin or perfect for completing a smokey eye.

-Always build mascara beginning in the center of the eye for the ultimate eye-opening effect. Then, focus on the outside of the lash to help give the appearance of larger eyes.

-Focus on the base of the lash line to deposit pigment and add definition, then concentrate on sweeping the mascara through the tips for length.

-Many mascaras give bottom lashes a clumpy, spider-like finish. Lengthening Mascara, however, is ideal for defining them. Hold the wand vertically, focusing on painting each lash from the center through the outside corners.

How to Use:

Remove wand from mascara bottle, and clean off excess product from the brush. To apply, comb from the base of your lashes through to the tips. Build length with additional coats.

How to Remove:

Take off the mascara with any Beautycounter cleanser. Works best with Routine Clean Cream Cleanser, Charcoal Cleansing Bar, Nourishing Balm, or Soothing Baby Oil.