Animal Farm Ad


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Rhetorical Appeal #1

Ethos: “Let us face it: our lives are miserable, laborious, and short.”

Rhetorical Appeal #2

Logos: “Why work night and day, body and soul, for the overthrow of the human race!”

Rhetrical Appeal #3

Pathos: “as for the dogs, when they grow old and toothless, Jones ties a brick around their necks and drowns them in the nearest pond.”

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Propaganda #1

Fear: Squealer tells animals on the farm, “It is surely better then Jones coming back!”

Propaganda #2

Black and White fallacy: Pigs changed commandments to, “All animals are equal, some are more equal than others,” and tell the other animals it has always been that way.


“Four legs good, two legs bad.”