Animal Farm Ad

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Rhetorical Appeal #1

Ethos: “Let us face it: our lives are miserable, laborious, and short.”

Rhetorical Appeal #2

Logos: “Why work night and day, body and soul, for the overthrow of the human race!”

Rhetrical Appeal #3

Pathos: “as for the dogs, when they grow old and toothless, Jones ties a brick around their necks and drowns them in the nearest pond.”

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Propaganda #1

Fear: Squealer tells animals on the farm, “It is surely better then Jones coming back!”

Propaganda #2

Black and White fallacy: Pigs changed commandments to, “All animals are equal, some are more equal than others,” and tell the other animals it has always been that way.

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“Four legs good, two legs bad.”