THE LAST PROJECT MEETING MINUTES

Hosted online by TÜRSAB on the 6th of August, 2020

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Meeting Agenda




14:00-14:05 -Welcome by TÜRSAB & the Coordinator (NEU)


14:05-14:15- FIRST PHASE: General discussion of the current IOs’ WEB- by NEU & PRIMEHOLLAND


14:15-15:00- Latest updates on IOS by PRIMEHOLLAND & all partners


15:00-15:10 -Coordination & Project Financial Management Dissemination by All partners




BREAK




15:20-16:00 SECOND PHASE: Thematic Onsite Lecture & Workshop 4 Experience Delivery


16:00-16:20- Exploitation and Sustainability activities and plan by ALL PARTNERS


16:20-16:40- Project quality, evaluation and risk management by NEU


16:40-17:00 - Summary of the Meeting and Q&A

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First Phase: IOS & PROJECT WEBSITE

After welcome speech by TÜRSAB and the coordinator,latestupdatesonIOS have been reviewed through Project website.

IO1: Development of a methodological framework to assist capacity building of tourism stakeholders for heritage tourism development

Task 1: Survey study on entrepreneurıal needs of tourİsm stakeholders: Diversification of skills for tourism professionals is closely interlinked with changes happening worldwide and therefore the formulation of a new professional profile through the use of socially accessible media as a learning platform is one of the Project’s main objectives. The Study investigates entrepreneurial needs and skill needs of tourism stakeholders in the Project Area to identify a new generation of smart heritage tourism products and services tailored to the quality tourism experience.

Task 2: 6 Stakeholder Workshops: Seamless integration of news products and services in heritage tourism is a key aspect for success and long term impact. The Workshops enable facilitate the insight that each service/product is connected into an ecosystem and that only by addressing the ecosystem the transformation can generate value in the market. 6 onsite Stakeholder Workshops in TR/HU/NL/IT/GR map current realities, guiding participants to envision the change. Based on the Design Thinking & LSP Methodology they define a set of integrated solutions, from stakeholders profit.

Task 3: Research Report: The Research Report captures the added value of 6 business model innovation as produced by TASK1&2. It is about creating value, for the stakeholders, customers, and society by exploiting monument values. The 6 tourism business models will not be developed in isolation; local knowledge/expertise shall be mapped strictly intertwined with IO3/5 and the transnational stakeholder map produced by IO5. Added value, and local expertise shall be mapped so that t6 new products&services developed in TR/HU/NL/IT/GR capitalize on heritage values to fuel and inspire local business preserve authenticity that generates quality.

IO2: Linking Stakeholder Education To Key Tourism Experiences and Quality Services In The Territory

TASKI 1: MOOC INTENSIVE TRAINING e-COURSE: it is designed within the framework of Cognitive Load Theory (CLT) to facilitate presentation of information and optimize intellectual performance and knowledge transfer. The instructional design encourages learner activities, helps to design an effective curriculum, and predicts effective learning with formats that decrease extraneous cognitive loads and working memory fatigue.

TASK 2: THE 4-MODULE CURRICULUM: The Curriculum is not intended to replace traditional curricula, but to contribute to the Higher Education objectives of ERASMUS+ with new insights and educational disruption. It identifies a new generation of experienced based products and services and enable for tourism entrepreneurs to formulate those, new competences need to be cultivated such as judgment, negotiation, appropriation, play, trans-media navigation, simulation, cooperative intelligence, performance, distributed cognition, visualization and multitasking.

TASK 3: THE POCKET LIBRARY: The Pocket Library facilitates domain specific knowledge acquisition and transfer in vocational learner settings. 15 Project activities (IO:6;IO3:4;Multiplier Events:5) generate audio-visual information, so that access to instant feedback is ensured for final users on any prototype developed in IO3.

TASK4: ATTRACTION DESIGN TOOL: 10 academically sound and praxis validated pilot project planning tools shall facilitate the Partnership understand the process of the design and delivery of a high added value visitor experience at heritage places.

IO3: Applying Project-Based-Learning Το Engage Local Stakeholders In Tourısm Innovation

TASK1: INTEGRATED COMPOSITE TRAINING PROGRAMME (ICTP): {4 Onsite Thematic Lectures in the territory and 4 Training Workshops}. The ITCP educate Project Partners and cooperating stakeholders to identify tourism resources from environmental values (ecosystem and scientific), to social, aesthetic, historical, spiritual and special values and perceived the differences between tourism assets and yielding tourism attractions. The ITCP is structured in a twofold way with 4 Onsite Thematic Lectures and 4 consecutive Training Workshops. The ICTP is designed to offer trainees domain specific knowledge and to include the highest number of other interested sector participants and local stakeholders into the overall Project activities, while devoted to know-how transfer and how-to-create a high added values cultural heritage experience onsite as well as to identify both malpractices and good practices for optimal results. The Programme consists of:

1.1 THEMATIC ONSITE LECTURE & WORKSHOP 1 (Konya, TR/M4): HERITAGE SIGNIFICANCE

1.2 THEMATIC ONSITE LECTURE & WORKSHOP 2 (Budapest, HU/M9): ATTRACTION PLANNING

1.3 THEMATIC ONSITE LECTURE & WORKSHOP 3 (Modena, IT/M16): EXPERIENCE DESIGN

1.4 THEMATIC LECTURE & WORKSHOP 4 (Istanbul Historic Peninsula, TR/M22): EXPERIENCE DELIVERY

TASK 2: DESIGN AND DELIVERY OF 6LOCAL ATTRACTION PLANS (LAP): 6 LAPs exploit the powers of local attractions to form exceptional experiences. They identify determine a range of desirable experiences and tourism uses. By providing a diversity of uses for each heritage asset involved implementing Partners avoid the rising of conflicting interests among users who expect various outcomes from a product or service: users may select products and services close to their motives and.

TASK 3: THE EXPERIENCE FACILITATOR: in the Project Area is a collection of 6 iBooks offered a free download at the Appstore and compatible with Windows/Android operating systems, distribute the quality tourism experience designed by the Transnational Partnership.

All 3 TASKS are liaised to the IO2, which incorporates the Project’s MOOC Training.

IBOOK: Daniel explains what he has done so far with the ones partners have delivered. He gives information about the design and the use of the ibook application interface.

IO4: Validating Professional Skills To Support Local Stakeholders Access Key Tourism Markets And Invest In Tourism Innovation

TASK 1: NEW PROFESSIONAL PROFILE “Heritage Experience Planner”

A novel professional profile “Heritage Experience Planner” emerges providing stakeholders, businesses and young professionals with new skills for new jobs increasing employability and connection to the world of work across the EU and Turkey. It is designed to ensure domain specific professional qualification in tourism planning, enabling both young researchers and established human resources to improve their professional statuses. The certification testifies the holder’s expertise in the design and delivery of outstanding tourism experiences, who is then fully capable to unlock the values of tourism attractions.

TASK 2: EQF CERTIFICATION: Task 2 applies the validation of Professional Profile of Executives in the design of outstanding heritage experiences and applies the validation of the Methodology of Certification of Informal Qualifications of Executives; the validation & development of a 3-step certification system: evaluation of candidate’s experience; on-line test ; Attraction Plan presented to the Quality Control Committee (IO3).

IO5: SMART SKILLS OBSERVATORY IN HERITAGE TOURISM

TASK 1: PROJECT AREA ATTRACTION CLUSTER: The digital revolution has opened up limitless possibilities for cultural operators: from museums exhibiting treasures online, to web-streaming concerts and performances that bring a global audience together. At the same time, rising levels of education and the ever-widening choice for leisure and entertainment mean that people are far more demanding and every offering has to be ready to fight for attention. With tight restrictions on public funding prevailing, cultural tourism needs to respond to a new multidimensional world. As the demand side behaves differently, the supply sidesneeds to treat it differently. It is thus clear that not anymore only tourism businesses are directly involved in tourism influence the quality of visitor’s experiences. Cultural heritage authorities and operators, business involved in material cultural heritage, souvenirs and handicraft; business involved in cultural heritage communication; museums and sites involving interpretation and high tech to produce learning experiences etc. complete the place experience. The Partnership generates 6 local heritage attraction clusters in the territory across 30 geolocations in TR/HU/NL/IT/GR modelling a new powerful cultural narrative and opens new horizons for authentic experiences in heritage places.

TASK 2: MARKETING AND DISTRIBUTION STRATEGY: The strategy sets the grounds for the exploitation, viability and transferability of achieved results far beyond the Project life and is specifically tailored to addressing the market needs of the senior and youth market. It is the reference document for the SMART SKILLS OBSERVATORY to exploit results in the long run and achieve sustainability beyond the Project completion.

TASK 3: SMART SKILLSOBSERVATORY

By facilitating long-term synergies among public-private-third sector actors beyond the project life, TOURiBOOST defines a new stakeholder force to make the tourism stakeholders and businesses remain responsive to demand side and market needs with better informed choices and benefit spread across the EU/TR.

In Coordination & Project Financial Management & Dissemination part, we have reviewed the recent changes on the Project contract related to the financial issues due to COVID 19.

Recent Financial Issues

regarding the new rules about the online activities carried out during COVID-19.

To summarise, the new rules related to the specific online activities that carried out or will be carried out in the future are:

The beneficiaries are allowed to transfer up to 60% of the funds allocated for each of the following budget categories: Transnational Project Meetings, Multiplier Events, Learning/teaching/training activities and Exceptional costs to any other budget category with the exception of the budget categories Project management and implementation and Exceptional costs.

Transnational project meetings

No additional unit costs are eligible for virtual activities.

Multiplier events

(a) Calculation of the grant amount:

The grant amount is calculated by multiplying the number of participants in the virtual activity from organisations other than the beneficiary, the associated partners hosting a multiplier event and other project partner organisations as specified in the Agreement, by 15% of the unit contribution applicable per participant, as specified in Annex IV of the Agreement, up to a maximum of 5.000 EUR per project.

For the acceptance of the grant, the necessary beneficiary documents are:

The event that entitles the grant is that the ME has taken place and has an acceptable level of quality.

Document A: document proving that the activity is organized virtually, showing the names and dates of the ME.

Document B: document signed by the organizer of the event, showing the names of the participants in the event and the names and address of the sending organizations, proving the actual number of the participants in the event

All the Documents used or distributed for ME such as invitation letters, the program agenda, social media dissemination posts,

The coordinator summarizes the contract changes about the organization of the virtual project meetings and multiplier events and it has been decided that coordinator will send each partner bilaterally the required documents for the closure of the Project.

Dissemination

Each partner has to share at least 3 dissemination event via social media, newspapers or local media.

Final Partners meeting
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SECOND PHASE THEMATIC WORKSHOP - Experience Delivery

Exploitation and Sustainabilityactivitiesand plan

As NEU the applicant has invited to attend KONYA MASTER TOURISM PLAN

In order to adopt the sustainable tourism approach in the KOP Region, to ensure sustainable employment and to make tourism a leading sector in the development of the region, the KOP Region Tourism Master Plan was carried out in order to determine the principles, policies, targets and strategies for the tourism sector by evaluating them with their spatial dimension.

With this master plan,

• By conducting research activities especially to those assets we choose and which has a strategic importance in strengthening the economy of the region and the country, increasing the revenues from tourism and contributing to the sustainability of employment, especially the tourism sector, throughout the region,

• With Municipality and related stakeholders we have been evaluating the basic principles, policies, targets and strategies for the tourism sector at the regional level with their spatial dimension, preparing plans, programs, strategy documents etc. at national and local level. to be compatible with, So we will also provide our LAPs to the Municipality.

• It is aimed to create investment incentive criteria that can be applied within the scope of the plan, to evaluate the resources in the planning area as a whole and to determine the road map for the region to become a “Main Destination”.

The 'KOP Region Tourism Master Plan', which was prepared with the contribution of tourism stakeholders for the evaluation of principles, targets, policies and strategies with the spatial dimension of the tourism sector, turning tourism into a leading, sustainable sector and creating employment, will be completed in near future and took its final form.

Gevale and AK Monastery will be open to tourism very soon at local and national level and international arenaa soon.

GEVALE: NEU The University accelerated the renovation works to be carried out within the scope of archaeological excavations and restoration. A huge progress has been made in the work carried out by a team in our university since 2013. During the excavations carried out here, many hidden areas of the castle were revealed. Our Project also contributed to the promotion of that asset in national /international arena. After that, the studies will continue meticulously. Our rector is also supporting the team.

St. Chariton Monastery was emptied with the Population Exchange, which was signed after the Lausanne Treaty. The work, which has been in the military base since the first period of the Republic, has been preserved and reached today. Following the agreement with the Konya Metropolitan Municipality recently, the monastery is planned to become a tourism center with the moving of the military base area in the next few years.

CATALHUYUK: Çatalhöyük as 'probably the most important archaeological site in Turkey'. It is one of the first urban centres in the world (at 7400BC) and it has the first wall paintings and mural art. The spectacular art provides a direct window into life 9000 years ago, and the site is an internationally important key for our understanding of the origins of agriculture and civilisation.

We also contribute to the promotion and conservation of the site for visitor access.

We help promoting public awareness on the existing cultural heritage tourism sites

Main source of knowledge for these assets informal education and training programs in schools, colleges and universities. Moreover, mass media was considered as main means of promoting cultural heritage tourism.However, public awareness creation strategies on available heritage assets were considered somehow effective as some sources which could be useful were inadequately accessible. Emphasized environment for public awareness aspects include support in terms of funding, suitable heritage tourism policies, making cultural heritage a priority by responsible authorities, and government prioritization in budgeting and organization of cultural heritage related things. It was also called for sponsored workshops and trainings, establishment of cultural tourism centre, provision of free visits, and provision of cultural heritage awareness campaigns in schools, colleges and universities in order to impart public awareness on cultural heritage tourism.

Workshop Experience Deliver Istanbul online
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ERASMUS+

“Funded by the Erasmus+ Programme of the European Union. However, European Commission and Turkish National Agency cannot be held responsi­ble for any use which may be made of the information contained therein”