Axe Body Spray Experiment
Do women prefer it?
Who will women choose if one man is wearing Axe and the other is wearing another leading brand of men's body spray?
Dependent Variable: the number of women who prefer each type of body spray
Control: compared to other leading brands of a similar scent, but it will be a blind test so they don't know which spray is being used
Hypothesis: If a woman must choose between a man wearing Axe and a man wearing another leading brand, then she will choose the man wearing Axe because the chemicals are more aligned with smells women prefer.