Beyond the Funny & Scoff-Worthy

5 Ways to Say Something That Matters with Social Media

In a status update culture it can be far too easy to say everything--and yet, nothing.

With so many social media engagement tools at our fingertips these days, it is often easiest to interact with others by sharing one of three things: something brag-worthy, something shock-worthy, or something mock-worthy. These tactics make sense, as they will garner the most response from our followers.

However, we must ask ourselves if we are facing an over-saturation of opinions, images and ideas as a result of this technological information age. And if so, how can we contribute meaningful content that gets noticed above the trendy, shallow and often times, cheap laughs? Don't get me wrong--I love to laugh and I've taken enough selfies in my day to fill an iPhone library--but sometimes there's a need to craft content with more purpose in mind. The fact of the matter is that we all get inspired by something special from time to time and want to be taken seriously when we share it with those in our spheres. This is a noble desire and it can definitely be achieved with the right training.

In my upcoming webinar, I will talk about how I have used social media to make meaningful connections both in my personal and professional life. These tips are intended to inspire the individual and the business brand alike!

Watch My Upcoming Webinar: 5 Ways to Say Something That Matters with Social Media

Sunday, Jan. 26th, 11am

This is an online event.

This event will take place at

Alaina Douglass

Alaina Douglass is a Public Relations graduate student at Full Sail University who believes that social media engagement is more crucial than ever for brands who want to reach their maximum market potential.

Using the interpersonal and technological skills she acquired from her Media and Communications bachelors degree from the University of Washington--as well as her knowledge of corporate and celebrity branding from her time at UCLA's Creation & Marketing of Entertainment Brands Summer Institute--Alaina has become an avid social media user and content contributor on several platforms, including Facebook, Twitter, Tumblr, Blogger, WordPress, YouTube, Instagram,, and Formspring.