B2C Marketing News #1
B2C Marketing Department Newsletter
Welcome to B2С Marketing News, an internal B2C Marketing newsletter that combines recent news from the Member Acquisition & Activation, Premium, Partnerships, and Member Relations teams.
Member Acquisition & Activation
Launch of Viadeo Mag
Viadeo Mag, a biweekly newsletter for all French-speaking Viadeo members, has been live since 14 October 2013!
The first two editions, respectively dedicated to Jobs and Viadeo Mobile/iPad, performed well. The key win was the interactive questionnaire (in the first edition), which collected over 12 000 answers!
Viadeo Live: it’s alive! (and growing every day…)
Three Viadeo Live emails (Visits, News from your network, People you may know) have been live since October. Viadeo Live is gradually increasing in volume, and has replaced Viadeo Inside.
We are still in the test phase, but the preliminary results are very encouraging: number of profiles viewed (+17% vs. Inside), DCR sent (+8% vs. Inside), profile updates (+14% vs. Inside), transactions (+10% vs. Inside), revenue (+10% vs. Inside).
The Orange partnership, launched mid-October, continues to rake in positive results: as of today, over 14,415 Viadeo web app and mobile users and Orange clients have signed up for 2 months of free Premium membership.
The Orange partnership email campaign, launched this week, showed great results: UOP 32%, CTR 5%.
Viadeo Campus is live and has already attracted 17 registered institutions, including ESSEC, SKEMA, GEM, and UPMC Paris 7.
Congratulations to the team!
Our partnership with Kapstage, which will integrate internship offers into the Viadeo website, is moving forward. It’s now the Viadeo product team’s turn to make it go live!
Within the next few weeks, around 1500 internship offers for young graduates and students are expected to appear on a dedicated page in the Jobs & Training section.
The Member Relations team has been working hard on rebuilding the FAQ page and, as Audrey recently mentioned, it’s now live! With its branded interface design and easy navigation, it’s already got some very positive feedback: « Il résout beaucoup de problèmes en même temps, dont pour moi celui de la langue, et bien sûr c'est plus complet et plus joli. »
Good job to the Member Relations team and to all of those who took part in this project!
All of these projects were also made possible thanks to the Brand Compliance team!
And here we are!
Member Acquisition & Activation: Audrey & Tania
Premium: Delphine & Isabelle
Partnerships : Sophie, Morgane, Ines & Nicolas
Member Relations: Audrey, Jenny, Axelle & Georgie
See you soon!
B2C Marketing team