Section 1 Chapter 13
Ryann, Trevor, Fernando, Dominic, Austin, & Garland
-Testing a product
-Hidden pocket in a jacket you dont know about until you wear it
Published Materials and Web Sites:
-Gaining knowledge on aspects of a company
-Animal testing or outsourcing?
-Seeing an experienced worker do it first
Uggs outsourced to China. But due to lack of knowledge, they're still in popularity amoung consumers.
Industry Trends and Competition
-Gaining an edge on competition
-Watching trends (New fashions)
- Involves cordinating of sales and promotional plans with buying and pricing.
- The right time and right places are all great ways to having people see your merchandise
-Apparent/Accepted without question
-Cars are for driving
-Jacket (wool fabric, easy clasps)
Extended Product features:
-Reputation of product or company
-Satisfactions a customer will recieve from a product
-Shoes that breath give comfort (benefit)
selling points, advantages, and customer motives
-tell customer what your product does
-tell customer why your product is better than competors
-find out your customers buying motives to have a selling strategy
-Looking for a new customer
-When satisfied customers name other people who may buy
-Endless chain method is when a customer asks for names of potential customers\
-Locating as many potential customers as possible without checking leads
-Door to door selling, telemarketing, etc...
Employer Sales Leads:
-Do they need the product or service?
-Who has the athority for the purchase?
-Can they pay for the product?