Grapevine Mills Mall
5 Speciality Stores
Guess Factory Store
Guess Factory uses sale promotions and the stores unique style to attract customers. They cross sell by matching certain products in order to persuade you buy more than what you came in the store for. They up-sell by cross selling.
Bath and Body Works
Bath and Body Works uses sale promotions, and advertisements that appeal to women. This store cross sells by using different products in same scents. They up-sell by having baskets with different products for sale, candles for sale and larger versions of different products.
Michael Kors
Michael Kors uses sale promotions, cheaper prices and product displays to attract customers. In order to cross-sell, they have matching bags, wallets, etc. To up-sell, they have smaller versions of purses that are cheaper than the larger versions.
Oakley Vault
Oakley uses displays and a unique atmosphere in stores in order to attract customers. They cross sell by matching different products and up-sell by putting warranties on their products.
Kenneth Cole
Kenneth Cole uses upscale products and sale promotions to attract customers. They cross sell by creating outfits with their products and matching products. The up sell by cross selling.