Demand Supply and Price
- United States was ranked second with 5.04 million metric tons (about 10.6 billion pounds) in 2013
- Wisconsin was the leading cheese producing state in the U.S with a cheese of about 2.86 billion pounds that year
- California and Idaho were the next to states to produce the most cheese.
- Total U.S cheese sales: about 3.52 billion pounds in 2014
- Cheddar was the best-selling cheese variety in the private label-dominated department in 2014
- The per capita amount of cheese consumption: about 33.42 pounds in 2013
Factors That Effect Cheddar Cheese
Consumer Tastes: Vegan and vegetarian
Income: Cheddar cheese is a low cost product
Substitutes and Complements: Competition: Kraft, Velveeta, etc
Consumer Expectations: People may want a packaged cheese that has no chemicals etc.
Predictions of the Cheddar Cheese Market
- The price of cheddar cheese will increase because of the taste of consumers.
- Vegan cheese is becoming more and more popular however it costs more to make.
- The prices of milk are increasing.
- The availability of cows is decreasing.
- The price has already increased 10% from 2013 to 2016.
- The size of the cheddar cheese market is estimated to be between $5.5 and $6 billion.
U.S. Cheese Market - Statistics & Facts | Statista. (n.d.). Retrieved from http://www.statista.com/topics/1583/cheese-market/
U.S. cheesemakers meet the demand for industrial cheese | 2015-03-17 | Dairy Foods. (n.d.). Retrieved from http://www.dairyfoods.com/articles/91043-us-cheesemakers-meet-the-demand-for-industrial-cheese