Sports Marketing Adveretising
Sweepstakes, such as entering your name in for a Disney vacation, are used to attract customers.
Contests, such as entering to win a Ford Mustang, are used to keep customers interested.
Samples are used to try a product and gain new customers, like in Costco.
Point of Purchase Displays
POPD are used to catch your eye in order to buy their product.
Special events can be used to widen the consumer range on a product.
Coupons can be used to attract customers and keep them in hopes of more coupons.