Cheap An' Smart Car
Don't waste your money... CASC it!
A significant engine design resulting from these trends improving that specific power. A small car designed to be used primarily in urban areas and conurbations.
The problem we must solve for the user:
To be steady, safe: air bags
Fast but affordable
Good loud speakers
Variety of colours and patterns
Back camera for parking & front inside hidden camera
To have the ability to speak
Comfortable: chairs, massage
THE ADVANTAGES OF THE CAR SHOULD BE DISPLAYED ON THE AD.
A PICTURE OF THE CAR SHOULD ALSO BE SHOWCASED
THE PRICE MUST BE COMPARED OF OUR COMPETITORS
IT SHOULD BE MENTIONED WHY our CARS ARE BETTER THAN OUR COMPETITORS
- Have racist and sexist symbols
- Have stereotypes
About our competitors:
•Our main rival is Nokea a new car company. Especially, the model Nokea5445 is a small car that is comfortable and fast, with internet. But our car is all that and also it can "fly" really fast!!!
•We are selling against the brand "small" that also sells small and comfy cars and is very successful as well. Recently they launched a new project with a car that "speaks" and alerts the driver whenever there is a problem and has a GPS device incorporated. So that's something we are up against.