C.A.S.C.

Cheap An' Smart Car

As a company we are going to advertise small cars. So we believe that these cars interests young people who are living in the city, because they are comfortable suitable and easy to park in big cities.

Don't waste your money... CASC it!

Small cars are convenient and very useful in our days. They are much cheaper than big cars. Moreover, small cars can be produced in different colours. By this we mean, that they will appeal to a great range of customers. In our days, there is a majority of citizens, who use their car in their daily life. So, for this reason small cars are easier to maintain for that kind of use. Furthermore, small cars are known to be very friendly to the environment.

Designer Goal

A significant engine design resulting from these trends improving that specific power. A small car designed to be used primarily in urban areas and conurbations.

The problem we must solve for the user:

What the user needs:

Big warranty

To be steady, safe: air bags

Fast but affordable

Good loud speakers

Variety of colours and patterns

On demand:

GPS

Internet

Bluetooth

Back camera for parking & front inside hidden camera

To have the ability to speak

Comfortable: chairs, massage

MUST:

  1. THE ADVANTAGES OF THE CAR SHOULD BE DISPLAYED ON THE AD.

  2. A PICTURE OF THE CAR SHOULD ALSO BE SHOWCASED

  3. THE PRICE MUST BE COMPARED OF OUR COMPETITORS

  4. IT SHOULD BE MENTIONED WHY our CARS ARE BETTER THAN OUR COMPETITORS

MUSTN'T:

  1. Have racist and sexist symbols
  2. Have stereotypes

About our competitors:

•Our main rival is Nokea a new car company. Especially, the model Nokea5445 is a small car that is comfortable and fast, with internet. But our car is all that and also it can "fly" really fast!!!


•We are selling against the brand "small" that also sells small and comfy cars and is very successful as well. Recently they launched a new project with a car that "speaks" and alerts the driver whenever there is a problem and has a GPS device incorporated. So that's something we are up against.