Campaign Design Activity

By: Sierra Broadhead and Christina Burdette

Our Congressman

What is your Congressperson’s name?

Kenny Marchant

In which political party is your Congressperson?

Republican

In what city is your Congressperson’s home office located?

(NOT their Washington D.C. Office)

District Office

The Office of U.S. Congressman Kenny Marchant

9901 East Valley Ranch Parkway, Ste. #3035

Irving, Texas 75063


What is the home office ZIP code?

75063




Population info

Category

Your District

24

Population

732,439

Median Age

35.3

Percentage under 18 (subtract over 18 % from 100)

23.7%

Percentage over 65

13.3%

Percentage White (non-Hispanic)

78.1%

Percentage Black

13.1%

Percentage Hispanic

16.7%

Family Households

71.6%


Housing


Percentage that own their home (“owner occupied housing”)

66.1%

Percentage that rent their home (“renter occupied housing”)

33.8%



Education

Percentage that earned a high school diploma

85.4%

Percentage that earned a bachelor’s degree

28.2%


Economic

Median household income

$52,762

Percentage of individuals below the poverty level

14.3%


Social

Foreign born

12.9%

Language other than English

19.7%



Industry

Manufacturing

10.8%

Farming, fishing, and forestry occupations

1.9%

Education, healthcare, and social assistance

22.5%

Construction

10.8%

Retail

11.5%

Professional and Management

10.5%


Part 2

Segment 16 Enterprising Professionals

  • Young educated working professionals
  • Prefer newer neighborhoods with townshends or apartments
  • Median household income is $71,000
  • Rely on cellphones and PC's to stay in touch
  • For fun they enjoy yoga, playing Frisbee and football, jogging, going to the movies, and attending horse races and basketball games.
  • They also travel frequently


Segment 39 Young and Restless

  • Young and on the go
  • 85% of householders moved in the last 5 years
  • Primarily renters
  • 60% are single and share households
  • Highest labor force/female labor coarse
  • median household income is $45,236
  • Internet daily used to visit chat rooms, play games, obtain the latest news, and search for employment
  • watch movies in the theater and on DVD, attend rock concerts, play pool, go dancing, and exercise weekly at a gym



Segment 02 Suburban Splendor

  • Most households are composed of two-income, married-couple families with or without children
  • well educated and well employed
  • Home improvement and remodeling are a main focus
  • Residents travel extensively in the United States and overseas for business and pleasure
  • activities are normally physical fitness, reading, visiting museums, or attending the theater


Part 3

Plank:

“Republicans will pursue free market policies that are the surest way to boost employment and create job growth and economic prosperity for all.”

Rationale: (why would the people in your district want this to happen?)

The people in our district would want this because the unemployment rate is above 8 percent, the longest period of unemployment since The Great Depression. The plan is to have the tax system simplified, and government spending must be regulated.

Plank:

“We pledge to strengthen that role and foster small business entrepreneurship.”

Rationale:

Small Businesses are responsible for creating a vast majority of the jobs in America. With such a low unemployment rate, American’s need a stronger support system of small businesses. Small businesses allow for the growth of technology and help the world innovate in a faster way. If we strengthen the small businesses, we are opening up more opportunities for people and growth in our economy.

Plank:

“Cutting spending is not enough; it must be accompanied by major structural reforms, increased productivity, use of technology, and long-term government downsizing that both reduce debt and deficits and ignite economic growth.”

Rationale:

With cutting government spending and trying to form a new was of handling money, our country could finally work on a way to get a strong economic plan that works for our government. Cutting back on the spending would benefit everyone in the country and not just favor one side. The plan is to shine a light on the hidden parts of the government. For example, like the Federal Reserve making deals with foreign banks.

Plank:

“Homeownership expands personal liberty, builds communities, and helps Americans create wealth.”


Rationale:

By having Americans pay for their own home, it allows them to live out the “American Dream”. Doing this makes the people work hard for their money. For many people, it means insures people a place to live, raise a family, and have a place to retire. While also creating neighborhoods and communities in which people can grow together. This allows our economy to grow, along with lowering interest rates.