Michael Jordan

Founder of the Jordan Brand

Company

Michael Jordan runs the Jordan brand, which is a large producer of athletic wear. The company works underneath of Nike.

Challenges in Starting the company

Michael Jordan's success in the world of professional basketball was the reason the company was started. There hasn't been many failures for the company, as it is supported by Nike. The Jordan Brand makes a revenue of over a billion dollars a year.


Lessons

Michael Jordan's success in the business world was based on his hard work and success in the basketball.

Education

Attended Emsley A. Laney High School then attended the university of North Carolina at Chapel Hill.


History

Michael Jordan was approached by Nike in 1984 to make a featured line of shoes called "Jordans." This brand has grown from a line of shoes to a complete retail brand of athletic wear.

Brand Jordan

The company is mainly internet based.