Media Literacy: Advertising Y3
Year 3 Resources from Bradbury Library
Student Game Resources:
Here are some activities students can learn with:
Game for students to develop advertising awareness with: http://game.admongo.gov
Videos that could be useful:
Here are the professional resources and ideas for your reference:
Media Literacy- Advertising Focus including lesson plans and resources:
How Marketers Target Kids:
Thinking Critically about Equity and Media Literacy:
DISCUSSION IDEAS AND RESOURCES EXTRACTED FROM LINKS ABOVE:
1. Who paid for the media and why?
2. Who is the audience being targeted by this media message?
3. What messages and values are expressed by the media message?
4. What kind of lifestyle is presented in the message, and is this lifestyle glamorized? If the lifestyle is glamorized, how?
5. What is the text of the media message and is there a subtext to the message?
6. What tools or techniques of persuasion are used?
In what ways is this a healthy and/or unhealthy example of the media?
Studies show that media education is most effective when it includes:
1. Both media analysis and production
2. Teacher-created combinations of activities, rather than off-the-shelf curricula
3. Coordinated efforts across all subject areas
Therefore, to make the most of your efforts, try to work with other teachers in your school to incorporate information on media literacy into additional subject areas. For example:
• Art students can examine the use of design elements or trickery in advertising;
• Language Arts students can write letters to manufacturers or specific companies explaining why messages in their advertising are disrespectful;
• Math students can analyze ratios of healthy vs. unhealthy messages in specific magazines;
• Nutrition students can examine messages around health and body image in media; and Social Studies students can report on trends in advertising.