Media Literacy: Advertising Y3

Year 3 Resources from Bradbury Library

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Student Game Resources:

Here are some activities students can learn with:

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Videos that could be useful:

Truth In Ads
Buy Me That Too: A Kid's Survival Guide to TV Advertising (Part 1/2)
Buy Me That 3 (Part 1/3)
Buy Me That: Helping Kids Understand Toy Ads
Experience the power of a bookbook™
Unbelievable Bus Shelter | Pepsi Max. Unbelievable #LiveForNow
Mercedes vs jaguar
NEW EVIAN WATER COMMERCIAL-2013
Anamorphic AHH Video by Mark Crilley
GEICO Hump Day Camel Commercial - Happier than a Camel on Wednesday
The Most Outrageous Way to Share a Coke
Bear Does Laundry : Samsung Washing Machine Commercial - Adpressive
森の木琴
Sími sem skilur þig - Samsung Galaxy S4
New KRAFT Mac & Cheese Commercial: "A Mother's Betrayal"
So Real it's Scary
Honda "Hands"
ทรูมูฟ เอช " การให้ คือการสื่อสารที่ดีที่สุด " TrueMove H : Giving
The Scarecrow
Best ever anti-smoking ad - Kids ask for light
Human Loop the Loop with Damien Walters - Pepsi Max. Unbelievable #LiveForNow

Media Awareness:

Here are the professional resources and ideas for your reference:

Media Literacy- Advertising Focus including lesson plans and resources:

http://www.msuextension.org/nutrition/documents/MediaLitEdRes2.pdf

http://www.medialit.org/reading-room/teaching-media-literacy-yo-are-you-hip

http://www.safeandrespectful.org/parents/media%20tips%20for%20the%20home.pdf

How Marketers Target Kids:

http://mediasmarts.ca/marketing-consumerism/how-marketers-target-kids

Thinking Critically about Equity and Media Literacy:

http://curriculum.org/resources/media-literacy-within-the-multicultural-classroom

Media Consumerism:

http://mediasmarts.ca/marketing-consumerism


DISCUSSION IDEAS AND RESOURCES EXTRACTED FROM LINKS ABOVE:

KEY QUESTIONS:

1. Who paid for the media and why?

2. Who is the audience being targeted by this media message?

3. What messages and values are expressed by the media message?

4. What kind of lifestyle is presented in the message, and is this lifestyle glamorized? If the lifestyle is glamorized, how?

5. What is the text of the media message and is there a subtext to the message?

6. What tools or techniques of persuasion are used?

In what ways is this a healthy and/or unhealthy example of the media?

Lesson Ideas:

Studies show that media education is most effective when it includes:

1. Both media analysis and production

2. Teacher-created combinations of activities, rather than off-the-shelf curricula

3. Coordinated efforts across all subject areas


Therefore, to make the most of your efforts, try to work with other teachers in your school to incorporate information on media literacy into additional subject areas. For example:

Art students can examine the use of design elements or trickery in advertising;

Language Arts students can write letters to manufacturers or specific companies explaining why messages in their advertising are disrespectful;

Math students can analyze ratios of healthy vs. unhealthy messages in specific magazines;

Nutrition students can examine messages around health and body image in media; and Social Studies students can report on trends in advertising.

Collected by Debbie Alvarez