What Is It Good For?

What is Advertising and Where do we encounter it?

Introducing Dos Equis

Questions to Ask about About an Advertisement

What is the Ad selling?

Who is the Ad's Intended Audience?

What is the message the Ad is trying to get across?

How is the Ad trying to get the message across?

Is the Message effective? Why or Why Not?

Who Produces this text?

Would you buy the product? Why or Why Not?